Sports Design Lead
Leads sports and league partnership creative from brief through launch, creating co-branded campaigns and scalable design systems while managing licensing compliance and partner approvals. Requires a strong sports portfolio, cross-channel experience, and the ability to direct other designers.
About the job
Responsibilities
- Lead creative across sports and league partnership activations, including co-branded campaigns, in-app integrations, paid social, display, CTV, and event assets.
- Build and maintain partner-ready design systems, templates, toolkits, and brand frameworks.
- Own licensing compliance across sports creative, including league guidelines, marks usage, player imagery restrictions, and co-branding rules.
- Manage partner-side creative reviews and approval workflows with league and media contacts.
- Brief, direct, and QA motion designers on social and CTV creative while remaining hands-on.
- Collaborate with performance marketing to iterate on paid social creative using live data.
Requirements
- Proven experience leading design for sports or league partnership activations, with a portfolio demonstrating scaled co-branded creative.
- Hands-on experience with licensing and rights compliance, league brand guidelines, marks usage, and player imagery restrictions.
- Portfolio spanning paid social, display, CTV, and experiential or event assets.
- Experience directing and quality-assuring other designers' creative output.
- Strong point of view on sports visual identity and demonstrated ability to create distinctive sports creative.
- Ability to work from brief to launch in fast-moving, high-visibility environments.
- Strong communication skills for external partner relationships and cross-functional feedback cycles.
Nice-to-haves
- Experience with official major league partnerships, such as the NFL, NBA, or MLB.
- Familiarity with prediction markets, sports betting, or financial product design.
- Experience working with or briefing motion designers on broadcast-adjacent formats.
Compensation and Benefits
- Competitive salary and equity.
- Unlimited PTO.
- Full health, vision, and dental coverage.
- 401(k) match.
- Hardware setup including a new MacBook Pro, display, and accessories.
Skills
Sports Design, League Partnerships, Co-Branded Campaigns, Licensing Compliance, Brand Guidelines, Paid Social, Meta, TikTok, Ctv, Display Advertising, Experiential Design, Motion Design, Performance Marketing, Creative Qa
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