Senior Manager, RevOps- Growth Enablement

Responsibilities

Full-Funnel Growth Analytics & Conversion Optimization

• Oversee the SMB growth funnel end to end, including enablement, reporting, and analytics from session to lead, lead to demo, opportunity to closed-won, segmented by channel, campaign, and business segment.
• Report efficiency metrics including cost per lead, cost per meeting held, cost per opportunity, blended and paid CAC, and payback by channel.
• Monitor funnel velocity alongside volume to distinguish demand generation issues from conversion performance.
• Maintain a single source of truth for funnel definitions across Growth, Brand, and SMB Sales.
• Identify volume leakage and recommend which channels to scale, stages to fix, and lead segments to route.
• Forecast inbound pipeline contribution against marketing spend and sales representative capacity.
• Partner with Data & Analytics to model marketing and funnel data properly in Snowflake.

Tracking, Attribution & Growth Systems

• Oversee lead source and attribution logic in HubSpot for multi-touch customer journeys.
• Ensure landing pages and forms capture sessions and retain source information.
• Monitor data flow between advertising platforms, web analytics, HubSpot, and Snowflake; diagnose tracking failures and field-mapping issues.
• Build and maintain HubSpot lists, workflows, and campaign setups, including segmentation, triggers, email sends, and nurtures.
• Audit and enforce marketing-sourced record hygiene, including tags, pixels, deduplication, enrichment, and lifecycle-stage accuracy.

Routing, Qualification & Marketing-to-Sales Handoff

• Own sales distribution and lead routing in RevenueHero.
• Maintain routing as the sales organization and initiatives change.
• Define and maintain lead qualification and scoring criteria with Growth Marketing and SDR leadership.
• Monitor distribution health for imbalances, missed assignments, and silent failures.

SMB Sales Operations

• Govern SMB pipeline and deal-stage architecture.
• Build automation for stage triggers, task creation, sequence enrollment, and deal creation.
• Oversee HubSpot adoption and data quality for SMB Sales.
• Lead improvements to sales processes and systems.
• Oversee SMB sales reporting, including funnel conversion, representative performance, and lead-source quality.
• Advise sales leadership on team performance, commission incentives, and conversion metrics.
• Manage and develop two analysts.

Requirements

• 5+ years of hands-on HubSpot experience as a power user, including workflows, lead routing, deal pipelines, forms, lists, and reporting.
• 5+ years in revenue operations, marketing operations, growth operations, or sales operations at a B2B SaaS company.
• Experience spanning both demand generation and the sales side of the funnel.
• Experience leading people or a small team.
• Full-funnel analytical expertise, from channel spend through pipeline and revenue.
• Strong command of UTM strategy, landing-page tracking, and attribution methodology.
• Experience owning lead distribution and keeping routing current.
• Experience building and enforcing CRM data-quality standards with sales teams.
• Ability to work cross-functionally with Marketing and Sales leadership.
• Proficiency building sales and marketing dashboards and working with contact, company, task, and deal data.

Nice to Have

• HubSpot certification.
• SQL familiarity.
• Experience with Omni, Sigma, Looker, or Tableau.
• Experience at a dental or healthcare B2B SaaS company.
• Candidates located in Lehi, Utah, or New York, NY are strongly preferred.

Compensation & Benefits

• Competitive benefits and compensation offerings.
• Ongoing training and development opportunities.
• Unaccrued, flexible PTO.
• Remote work.
• Remote-first team members located in the Lehi area are asked to join the office once per week.