Cultural Engagement Director

What You’ll Own

Social Strategy and Execution at Scale

• Full ownership of multi-channel social growth
• Drive step-changes in reach, engagement, and cultural relevance
• Build and execute an always-on, performance-driven social strategy that keeps the brand sacred while enabling experimentation
• Translate company priorities into platform-native content and formats across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook
• Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware
• Set the creative bar with exceptional taste and cultural judgment

Talent, Creator & Influencer Relationships

• Own the full talent and creator strategy across organic and paid — from identification and vetting through ongoing management and performance
• Build and maintain a creator ecosystem that reflects Function's brand values and reaches the audiences we want to grow into: early adopters, mainstream health consumers, and cultural tastemakers
• Partner with growth and performance teams so influencer programs drive measurable acquisition outcomes
• Evaluate partnership fit through a cultural lens
• Negotiate and manage talent relationships with rigor, from micro-creators to high-profile partners

Cultural Intelligence & Trend Leadership

• Obsess over where culture is heading in 12 to 24 months
• Decode the behavioral "why" behind audience actions
• Identify cultural moments worth owning, define the moments Function should build
• Apply cultural intelligence to ambassador selection, platform strategy, and content direction
• Map the cultural tensions Function navigates as it scales

Team Leadership

• Lead and develop a team across social, talent, and creator partnerships, with several direct reports
• Set the direction, operating model, and performance standards for the team
• Raise the cultural fluency of the team

Cross-Functional Leadership

• Operate as a true cross-functional partner
• Influence how stories are told and launched
• Communicate clearly on performance, cultural rationale, and strategic direction

Performance & Accountability

• Define metrics that matter across social and creator
• Tie cultural and creator work to business outcomes
• Own calls and numbers

The Bar

• 5+ years owning social strategy, content, and creator or influencer programs at scale — ideally spanning both functions in one role
• Proven track record of meaningful channel growth and creator programs that drove real business outcomes
• Experience leading and developing teams
• Deep operating experience in real time: cultural moments, news cycles, launches, live engagement
• Genuine cultural intelligence practice — explain not just what performed, but why, and what it signals about where the audience is heading
• Strong analytical instincts and fluency tying social and creator performance to growth metrics
• Experience managing creator and talent relationships

Why This Role Is Different

• Own how the category-defining health brand engages with culture at every level
• Social and creator are two expressions of the same cultural strategy, and this role holds both