Senior Direct Marketing Manager II

Responsibilities

• Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns.
• Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships.
• Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel.
• Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented.
• Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels.
• Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels.
• Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities.

Skills & Expertise

• 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company.
• Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies.
• Strong creative partnership skills, able to write compelling briefs, give sharp feedback, and collaborate with design and video teams.
• Experience with programmatic CTV and audio buying platforms.
• Familiarity with direct mail and gifting platforms and how to integrate them into broader demand generation programs.
• Highly analytical with a performance marketing mindset, comfortable defining KPIs, building measurement plans, and presenting results with statistical rigor.
• Experience working within ABM frameworks and aligning offline programs to target account lists.
• Proven ability to build programs from scratch in a fast-moving, cross-functional environment.