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Beacon BiosignalsBeacon BiosignalsBoston, MA

Senior Product Marketing Manager

Leads go-to-market strategy for life sciences and diagnostics products, including launches, positioning, messaging, and collateral creation. Partners with clinical, product, and sales teams; requires 6+ years experience in life sciences/healthcare tech and bachelor's degree.

Salary not listed
Remote6+ YOEProduct Marketing

About the role

Responsibilities

  • Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
  • Develop deep expertise in the diagnostics and life sciences buyer journey.
  • Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.
  • Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.
  • Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
  • Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.
  • Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.
  • Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.
  • Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.

Requirements

  • 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.
  • Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.
  • Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.
  • Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.
  • Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.
  • Bachelor’s degree in life sciences, marketing, or a related field.

Nice-to-Haves

  • Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.
  • Experience working at a startup or early-stage company

Skills

CRMMarketing AutomationAnalytics DashboardsSales EnablementMarket ResearchCompetitive AnalysisGo-to-Market StrategyProduct LaunchesContent CreationDemand Generation

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