Sr. Manager, Organic Growth

What You'll Do

• Own Modo's organic growth strategy across SEO, ASO, and GEO. Three surfaces, one function, one roadmap.
• Build and run Modo's SEO program end to end. Technical foundation, content strategy, keyword strategy, reporting cadence. Ship the work yourself and write tight, well-scoped tickets for engineering when dev resources are needed.
• Lead Modo's ASO program across iOS and Google Play. Treat the listing as both a discovery surface and a conversion surface, with continuous testing across keywords, screenshots, copy, and ratings.
• Build Modo's POV and execution playbook for GEO and AI-driven discovery. Set the strategy and ship the work for earning citations, mentions, and sourced answers in LLM-driven search.
• Translate organic opportunity into prioritized roadmaps. Identify which opportunities will actually move the needle this quarter.
• Build the reporting cadence for organic. Track rankings, organic traffic, store conversion, share of voice across surfaces. Tie metrics back to business impact.
• Make the case for the tooling, content investment, and engineering support the function needs to scale.
• Stay close to algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals.

What We're Looking For

• 5+ years of organic growth experience with strong technical SEO at the core. Read a Lighthouse report, debug an indexing issue, ship schema, and have a real opinion on how to win in competitive SERPs.
• Track record of moving organic rankings, traffic, and conversion for a real brand.
• History of expanding beyond core SEO into adjacent organic surfaces (mobile/ASO, AI search, video search, voice).
• Builder mindset: execute the work directly rather than managing agencies.
• Strong commercial instinct: think about organic in terms of signups, installs, engaged players, and revenue.
• Sharp prioritization skills to identify high-impact opportunities.
• Strong communication skills to explain technical SEO and emerging surfaces to non-technical stakeholders.
• Comfort working cross-functionally with engineering, product, content, creative, and marketing teams.
• Energized by ambiguity, ownership, and shaping a function.

Nice to Have

• Experience in social casino, iGaming, sports betting, or other regulated consumer categories.
• Hands-on experience driving both SEO and ASO at a consumer mobile app at scale.
• Experience growing organic as a meaningful share of acquisition in a competitive paid category.
• Demonstrated track record showing up in LLM-driven discovery surfaces.