Manager, Field Marketing

Key Responsibilities

Strategic Planning & Execution

• Execute field marketing strategies aligned with company objectives and sales targets, with a focus on programs that directly drive pipeline.
• Manage the field marketing budget, ensuring optimal ROI on all programs and activities.
• Partner with sales leadership to identify key opportunities and design targeted marketing campaigns.
• Plan and execute regional marketing programs, including tradeshows, conferences, roadshows, and customer workshops, with strong attention to logistics and detail.

Event Management

• Drive end-to-end planning and execution of field marketing events — from initial selection and strategy through on-site management and post-event follow-up.
• Own the end-to-end management of field marketing events, including community events, tradeshows, conferences, and customer events.
• Manage end-to-end event logistics including booth setup, shipping, vendor coordination, and on-site execution to ensure flawless delivery.
• Measure and report on event ROI and impact on pipeline generation.
• Coordinate with executive and C-suite speakers on event participation, managing deadlines for abstracts, talk tracks, and deliverables with patience and persistence.
• Manage relationships with marketing agencies and contractors, overseeing deliverables and ensuring programs are executed on time and on budget.

Team Leadership

• Work collaboratively with internal stakeholders and oversee external contractors and agencies to execute field marketing programs.
• Partner cross-functionally with sales, product marketing, content marketing, and demand generation to align on program goals and maximize impact.
• Run sales-aligned programs with a commercial lens, ensuring events and campaigns are focused on generating meetings and pipeline for the sales team.

Required Qualifications

Required Experience

• 7-10 years of B2B marketing experience, with at least 3-5 years focused on field marketing and events.
• Hands-on experience planning and executing tradeshows, conferences, and field events — including logistics management, booth coordination, and shipping.
• Demonstrated ability to partner with sales teams and approach every program with a commercial mindset — focused on generating meetings and revenue.
• Experience managing external marketing agencies and contractors.
• Excellent project management and organizational skills.

Preferred Qualifications

• Experience in data management, governance, or related enterprise software markets.
• MBA or relevant advanced degree.
• Experience with ABM strategies and technologies.
• International marketing experience.

Skills & Attributes

• Strategic thinking with strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.
• Results-driven with a track record of meeting or exceeding objectives.
• Strong leadership abilities with experience managing and developing teams.
• Ability to work effectively with cross-functional teams.