Lifecycle Marketing Manager

What you’ll do

• Own lifecycle marketing across onboarding, activation, trial education, retention, reactivation, and product education.
• Build segmented user journeys based on behavior, lifecycle stage, product usage, intent, and activation signals.
• Create and test lifecycle campaigns across email, in-product messaging, nurture, activation prompts, and reactivation.
• Own lifecycle email execution end-to-end, including strategy, copy, layout, CTA quality, QA, launch, measurement, and iteration.
• Partner with product and growth engineering to improve onboarding, activation, trial quality, and retained usage.
• Define and track lifecycle metrics, including activation, time to first meaningful action, qualified trial conversion, retained usage, reactivation, and campaign-driven conversion.
• Turn product insights, customer feedback, support tickets, and user behavior into timely, useful communication.
• Build repeatable lifecycle systems instead of one-off campaigns.
• Improve segmentation, triggers, audience definitions, deliverability, list hygiene, and campaign measurement.
• Help users understand what Flux can do, why it matters, and how to get more value from the product.
• Work cross-functionally with product, growth, data, sales, customer support, and customer success to improve the full user journey.

What we’re looking for

• Experience owning lifecycle, growth, email, activation, retention, or PLG programs.
• Strong understanding of PLG funnels and self-serve user journeys.
• Excellent lifecycle/email craft, including copywriting, sequencing, CTAs, layout judgment, testing, and measurement.
• Ability to work with behavioral data, lifecycle metrics, segmentation, experimentation, and campaign performance.
• Clear, direct writing style, especially for technical or technical-adjacent audiences.
• Strong product judgment and user empathy.
• Comfort operating in ambiguity and building new systems from scratch.
• Ability to move quickly while still being thoughtful about measurement, deliverability, and quality.
• Strong cross-functional instincts and a high-ownership operating style.
• Scrappy, entrepreneurial growth mindset with the ability to prioritize, ship, learn, and iterate.

Nice to have

• Experience at a PLG, devtools, AI, design tools, CAD, EDA, hardware, or technical SaaS company.
• Experience marketing to engineers, developers, hardware teams, or technical creators.
• Hands-on experience with lifecycle tools, product analytics, marketing automation, ESPs, or experimentation platforms.
• Experience improving trial activation, onboarding, retention, reactivation, or expansion.
• Experience with deliverability, domain reputation, segmentation strategy, and list hygiene.
• Experience as an early lifecycle, growth, or email marketing hire.
• Experience partnering closely with product and engineering teams on onboarding or activation.