Senior Content Marketing Manager

Responsibilities

• Own PandaDoc's content strategy: what we make, who it's for, which formats we invest in, and how it connects to business goals.
• Drive the content roadmap proactively — bringing ideas to campaign planning before briefs are written.
• Reimagine top-of-funnel content: interactive tools, educational guides, video series, webinars that people register for because they're genuinely worth attending.
• Find and tell the human stories behind our customers — sourcing them, developing them editorially, and producing them in partnership with our Brand Studio team.
• Partner with SEO, PMM, and CX teams to connect the dots across the content we're collectively producing — identifying gaps, reducing redundancy, and making sure the full content ecosystem is working together.
• Balance evergreen and educational content with timely campaign work that supports GTM priorities.
• Set the standard for how we use AI in content production — where it helps, where it hurts, and what good judgment looks like in practice.
• Stay current on how content visibility is shifting in an AI search world and adjust our approach accordingly.
• Build a measurement framework that goes beyond traffic — connecting content performance to pipeline influence, brand awareness, and revenue contribution.
• Run a regular performance reporting cadence and share it with leadership proactively.

Requirements

• 4–6 years in content marketing, ideally in B2B SaaS.
• Experience owning content strategy across multiple formats — not just managing a blog or editorial calendar.
• A track record of building TOFU content that earns attention: educational guides, tools, and programming that goes beyond the ebook.
• A genuine approach to customer storytelling — you find the human angle and know how to develop it across formats.
• Comfort working across multiple content-producing teams — you're good at seeing the full picture, finding the gaps, and connecting work that would otherwise stay siloed.
• Strong writing and editing skills with a high personal quality bar; you self-edit before anything leaves your hands.
• Experience managing freelancers or external content contributors — briefing, editing, and quality control.
• Comfortable with data — you build your own measurement frameworks, pull your own numbers, and present findings in a way that influences decisions.
• Experience working across PMM, Demand Gen, SEO, and creative teams — you know when to drive and when to support.
• A clear sense of how to use AI to produce better work faster, without letting it flatten your voice or your judgment.

Nice-to-Haves

• Experience with video content series (YouTube) or podcast.

Compensation

The annual range for this role is $130,000–$150,000 OTE, which includes both base and variable pay.