Field Marketing Coordinator
Coordinates events, tradeshows, webinars, and field marketing programs to generate prospects and support sales. Requires 1-3 years event/marketing experience, strong project management, and Salesforce familiarity; involves 30-50% domestic travel.
About the job
Responsibilities
- Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
- Organize team preparation meetings for each event
- Project manage landing pages, registration, email campaigns, timelines, and deadlines
- Source venues for Factory field marketing events
- Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
- Maintain budget tracker for your programs
- Assist with creative approaches to marketing Factory programs (live and virtual)
- Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
- Provide reports on campaign performance and track year-over-year program results
- Collect and upload program lead data and surveys immediately post-program
- Support flagship events like the Agent Native Development Summit
- Travel 30-50% domestically
Qualifications
- 1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
- Strong project management, time management, and organizational skills
- Excellent written and verbal communication skills
- Interest in metrics-driven marketing; comfortable tracking results against budget
- Salesforce, marketing automation, and AI tools experience a plus
- Thrive in fast-paced environments; able to shift priorities and support teammates as needed
- A passion for developers, autonomy, and shaping how a new category is understood and adopted
Skills
Salesforce, Marketing Automation, AI Tools, Project Management, Event Planning, Metrics Tracking, Email Campaigns
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