Senior Product Manager, Carrot Ads

Responsibilities

• Serve as the primary product point of contact for Carrot Ads’ API-integrated partners, including Uber Eats, Thrive Market, and Hy-Vee.
• Monitor partner ad-business performance and needs, consult on product requests and escalations, attend business reviews, and drive partner-specific product improvements.
• Own publisher-facing infrastructure and features supporting Carrot Ads integrations, including API architecture and documentation, SFPro integration, retailer-facing ad-serving controls, ad-serving quality, latency, reliability, data flows, reporting infrastructure, billing, and revenue-share systems.
• Drive strategic initiatives to expand Carrot Ads into new areas such as in-store and B2B, and identify opportunities in new partner segments and verticals.
• Lead cross-functional collaboration with Product, R&D, Strategy & Planning, Product Marketing, and Commercial Enablement teams.
• Over time, lead cross-partner roadmap prioritization, represent Carrot Ads in leadership forums, and take senior product ownership of the overall program.

Requirements

• 5+ years of product management experience with a track record of independently owning complex, cross-functional product areas.
• Experience building or owning B2B platform products.
• Strong technical acumen and comfort working with engineering on API design, data pipelines, serving infrastructure, or similar systems.
• Experience managing external partner or customer relationships in a product role.
• Strong written and verbal communication skills, with the ability to synthesize complex technical and business context for engineering and executive audiences.

Nice-to-haves

• Experience in ad tech, retail media, or marketplace advertising, particularly on the supply or publisher side.
• Familiarity with programmatic advertising concepts, including auction mechanics, ad serving, attribution, billing, revenue share, and reporting infrastructure.
• Experience owning infrastructure that enables third-party businesses to operate, such as a white-label ad platform, marketplace API, or embedded commerce product.
• Experience expanding products into new business verticals or partner segments.
• Ability to ship in ambiguous, high-stakes environments with evolving scope, technical constraints, and business requirements.

Compensation and Benefits

• ATS salary range: $158,000–$199,500 USD annually, depending on location.
• The role is eligible for a new-hire equity grant and annual refresh grants.
• Instacart offers market-competitive compensation and benefits based on work location.
• The role is remote under Instacart’s Flex First work policy.