Marketing Operations Lead

What You’ll Do

• Own how we convert demand into pipeline: Define who we target, when we engage, and how leads move through Marketing → SDR → Sales.
• Design lifecycle, routing, and scoring systems: Build and evolve the logic for MQLs, PQLs, ICP segmentation, and lead routing to maximize conversion.
• Own how we engage prospects and customers: Design the systems and timing for outreach across lifecycle stages and account segments.
• Turn signals into GTM actions: Translate product, intent, and campaign signals into outbound, nurture, and sales handoffs.
• Drive funnel performance and insights: Identify gaps, improve conversion, and ensure we have clear visibility into what drives pipeline and ROI.
• Make GTM workflows automated and AI-driven: Reduce manual work by building scalable, automated systems for campaigns, events, and lifecycle.
• Partner across GTM to build and scale systems: Work with Marketing, Sales, RevOps, and Engineering to align execution, measurement, and planning.
• Act as a senior operator and partner to marketing leadership: Own outcomes, influence strategy, and help scale the function as we grow.

What You’ll Bring

• 7–10+ years of experience in Marketing Ops, Growth Ops, or Revenue Operations in high-growth B2B SaaS.
• Proven experience building and scaling marketing ops systems at a company that has grown meaningfully (e.g., $10M → $50M+ ARR or similar).
• Player-coach builder: You’ve designed and implemented lifecycle systems, routing, scoring, and automation yourself, and are comfortable owning outcomes while staying hands-on in the tools day-to-day.
• Experience operating at scale: You’ve supported a growing GTM org and know how to design systems that don’t break as volume increases.
• Strong technical skills across automation, workflows, integrations, and marketing systems (CRM, lifecycle tools, enrichment, etc.).
• Experience translating data and signals into actionable GTM programs, not just reporting.
• Familiarity with AI and automation tools, and a point of view on how to apply them to GTM workflows.
• Strong stakeholder management: Able to partner closely with marketing leadership and influence decisions.
• PLG or hybrid PLG/SLG experience strongly preferred.

Benefits

• Medical, dental, and vision insurance
• Daily lunch, snacks, and beverages
• Flexible time off
• Competitive salary and equity
• AI Stipend