Growth Lead, SMB Ads

Responsibilities

• Develop and execute acquisition and activation strategies that help SMB advertisers discover, sign up for, and begin spending on OpenAI's advertising platform.
• Diagnose the advertiser funnel across awareness, landing pages, sign-up, onboarding, campaign creation, first spend, and early repeat spend.
• Own the SMB acquisition strategy across paid, organic search (SEO & GEO), social, partnerships, referrals, product-led growth, and emerging channels; continuously optimize channel mix, CAC, activation, and first-spend metrics.
• Partner with Product and Engineering to improve sign-up flows, onboarding, campaign setup, billing, measurement, and first-spend experiences.
• Translate SMB customer insight into positioning, messaging, funnel improvements, advertiser education, and product feedback.
• Use AI tools to accelerate experimentation, analysis, prototyping, campaign development, creative variation, and internal growth workflows.
• Build operating rhythms for experiment planning, performance readouts, funnel diagnostics, and cross-functional growth decisions.
• Work with contractors, agencies, or growth operators as needed to increase execution velocity.
• Help define how the acquisition and activation function should scale over time.

Requirements

• Significant experience in growth marketing, product growth, performance marketing, demand generation, or SMB go-to-market roles with measurable ownership of acquisition, activation, or revenue outcomes.
• Experience improving self-serve, product-led, SMB, merchant, advertiser, or high-volume customer funnels; ability to move from strategy to execution quickly.
• Highly analytical; comfortable using funnel analysis, cohort analysis, experimentation, and business metrics to make decisions.
• Strong product instincts; able to partner closely with Product, Engineering, and Data Science to improve conversion and customer experience.
• AI-native in how you work; using tools to move faster, generate leverage, prototype ideas, analyze data, and improve marketing workflows.
• Ability to simplify complex advertising products into clear, compelling narratives for small business owners, operators, and marketers.
• Experience growing advertisers, merchants, creators, or SMB customers through scaled self-serve platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Shopify, Square, Intuit, HubSpot, or similar.
• Experience with advertiser acquisition, campaign launch, measurement, CAC, payback, LTV, retention, or spend expansion.
• Thrive in ambiguous, fast-moving environments where you are building new growth systems from the ground up.

Nice-to-Haves

• Experience with SEO, GEO, social, partnerships, referrals, and product-led growth channels.
• Background in advertiser education and creating compelling narratives for SMB audiences.