Lead the Advised channel sales team selling Betterment at Work's 401(k) offering through financial advisors and RIAs. Own pipeline quality, forecast accuracy, rep coaching/development, and partner with BD on playbooks and strategy for growing advisor partnerships. Requires 3+ years managing quota-carrying B2B sales teams.
240k – 280k/yr
Hybrid3+ YOESales Engineering
About the role
Responsibilities
Run pipeline reviews with AEs, holding deals to qualification standards
Coach reps on working through financial advisors and RIAs, building advisor trust and navigating multi-stakeholder sales cycles
Manage target account list (TAL) coverage across the team, prioritizing high-value advisors and firms and holding reps accountable to activity standards
Join advisor calls to coach live on positioning, pricing conversations, and objection handling
Own forecast accuracy for the channel, rolling up individual rep calls into reliable numbers for leadership
Review win/loss data and deal velocity to identify issues and adjust coaching or process
Run QBRs with the team, using performance data to set quarterly priorities
Manage rep development day-to-day, from ramping new hires to addressing underperformance
Work with Business Development to define and refine playbooks for large advisor partnerships: qualification, activation, and coverage
Build feedback loops between sales and BD teams so field learnings shape sourcing and prioritization
Review and refine cross-functional processes, ownership, handoffs as the advisor partnership motion matures
Partner with Head of Sales on channel strategy, comp structure, and product gaps affecting the Advised business
Requirements
3+ years managing a quota-carrying B2B sales team, ideally in a channel or partner-driven model
Experience selling into or through financial advisors, RIAs, or broker-dealers strongly preferred
Track record of improving win rates or pipeline quality through coaching and process
Comfortable with data: reading pipeline dashboards, understanding qualification criteria and forecast categories, using both for accountability
Background in retirement, 401(k), fintech, or financial services preferred
Direct communication style; gives clear, honest feedback and holds reps accountable without micromanaging
Experience building or running sales playbooks, QBR structures, or account planning frameworks
Has managed a team through market disruption and adjusted strategy accordingly
Experience building or refining cross-functional processes from scratch
Nice-to-Haves
Experience in channel or partner-driven sales models
Background in retirement, 401(k), fintech, or financial services
Compensation
Target OTE: $240,000 - $280,000
Competitive benefits including medical, dental, vision; life/AD&D insurance; disability; infertility and transgender health benefits; EAP; transit benefits; FSA/HSA
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