Taste LabsSan Francisco, CAJun 9

Growth Lead

The Growth Lead will grow and productize a TasteMakers community by optimizing acquisition, engagement, retention, messaging, analytics, SEO, and paid growth. The role requires startup experience, strong analytical ability, and comfort building systems, dashboards, and growth experiments.

150k – 220k/yr

On-siteGrowth Marketing

About the role

Responsibilities

Grow the TasteMakers community and productize its acquisition funnel.
Apply growth playbooks to increase qualified top-of-funnel candidates.
Partner with operations, recruiting, and design to identify community gaps and plan growth tactics, including email marketing, advertising, growth experiments, and referrals.
Design processes to improve the top, middle, and bottom of the community funnel.
Set up systems and analyze community health, engagement, and skills to inform funnel improvements.
Create retention and engagement tactics for current community members.
Develop creative, non-obvious growth strategies for the community and other products.
Establish SEO tactics and, eventually, targeted advertising programs.
Craft messaging and communications plans for growth initiatives.
Develop monetization, gamification, and reward strategies.

Requirements

Startup mindset; moves quickly, works resourcefully, and takes ownership.
Strong care for people and attention to user experience details.
Comfortable with data, Excel, and AI-assisted coding tools such as Claude Code, Cursor, or Codex.
Experience conducting analysis and setting up databases or dashboards.
Experience with, or enthusiasm for learning, SEO and paid advertising.
Experience in growth, operations, community, or generalist startup roles.

Skills

Growth Marketingcommunity growthEmail MarketingadvertisingSEOpaid adsData AnalysisExcelDatabasesDashboardsmessagingretentiongamificationClaude CodeCursor

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