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AttentiveAttentiveNew York, NY

Senior Product Marketing Manager - Data & Integrations

Leads go-to-market strategy, positioning, and adoption for Data & Integrations Platform, translating technical integrations into enterprise value. Requires 5+ years product marketing experience, deep API/data platform knowledge, and cross-functional collaboration.

150k – 165k/yr
Remote5+ YOEProduct Marketing

About the role

What You’ll Accomplish

  • Own Data & Integrations Platform positioning for enterprise buyers and sellers.
  • Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence.
  • Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing.
  • Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths.
  • Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption.
  • Define success metrics and partner with Analytics for post-launch measurement and revenue attribution.

Your Expertise

  • Min 5+ years working in product marketing.
  • Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup.
  • Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application.
  • Proven ability to translate technical integration capabilities into commercial value and customer proof points.
  • Experience building launch processes and running multi-stakeholder GTM cadences.
  • Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption.
  • Strong written and verbal communication, organization, and prioritization skills.
  • Passion for storytelling and making technical products accessible to commercial buyers

Day to Day

  • Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement.
  • Develop positioning for data-platform features.
  • Partner with Partnerships to scope co-marketing and partner GTM.
  • Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform.
  • Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive).
  • Track and report adoption for Data & Integrations Platform launches.

Nice to Haves

  • Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product.
  • Experience working with product and engineering teams on API-first GTM.
  • Familiarity with partner ecosystems and partner-led launches.

Compensation (US base salary): $150,000 - $165,000 annually + equity + benefits

Skills

APIsSnowflakeHightouchAmperityCdpIntegrationsGo-to-Market StrategyProduct MarketingData PlatformsSaaS

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