Field Marketing Manager, Conferences & Trade Shows

Responsibilities

• Define the strategy, planning, and execution of conferences, trade shows, sponsorships, and related field experiences.
• Manage all event logistics, including sponsorship deliverables, booth production, vendors, shipping, registration, staffing, travel, and onsite operations.
• Develop event objectives, audience strategies, activation plans, timelines, budgets, and success metrics.
• Partner with Sales, Business Development, Customer Success, Partnerships, Product Marketing, and Executive Leadership to align each event with business priorities.
• Create integrated pre-event, onsite, and post-event engagement plans that increase attendance, drive qualified conversations, and accelerate opportunities.
• Lead booth strategy and experience design, including messaging, demonstrations, meetings, executive engagements, and branded activations.
• Identify opportunities for ancillary experiences, including executive dinners, customer gatherings, partner events, and strategic prospect meetings.
• Manage speaker submissions, session logistics, presentation requirements, and thought-leadership opportunities.
• Serve as the primary point of contact for conference organizers, venues, production partners, agencies, and other vendors.
• Prepare internal event briefs, staffing plans, executive communications, training materials, and onsite run-of-show documents.
• Ensure event leads are accurately captured, routed, and followed up on in partnership with Sales and Marketing Operations.
• Measure event performance against defined KPIs, including engagement, sourced and influenced pipeline, opportunity acceleration, and return on investment.
• Lead post-event debriefs and translate insights into recommendations for future investment and program optimization.
• Maintain the annual event calendar and manage multiple programs simultaneously while ensuring deadlines, budgets, and brand standards are met.
• Travel regularly to provide hands-on leadership and onsite execution.

Requirements

• 3+ years of experience managing conferences, trade shows, sponsorships, or B2B field marketing programs.
• Ability to lift, move, and transport event materials and equipment weighing up to 50 pounds, with or without reasonable accommodation.
• Proven success managing complex, high-visibility events from strategy through execution.
• Strong understanding of how events support brand awareness, thought leadership, pipeline creation, and opportunity acceleration.
• Exceptional project management, organization, communication, and problem-solving skills.
• Experience managing budgets, contracts, vendors, agencies, and production partners.
• Ability to collaborate effectively with sales teams, executives, partners, speakers, and external stakeholders.
• Comfortable working in a fast-paced environment with changing priorities and overlapping deadlines.
• Experience with CRM, marketing automation, project management, and event technology platforms.
• Willingness to travel approximately 30–40%, including occasional evenings and weekends.

Nice-to-Haves

• Experience in B2B SaaS, enterprise technology, accounting, audit, risk, or professional services.
• Experience developing executive experiences, customer events, and partner activations alongside major conferences.
• Familiarity with attribution, pipeline reporting, lead management, and event ROI analysis.
• Experience managing national or international conference portfolios.
• Proficiency with Monday.com, HubSpot, and Claude for project management, campaign execution, event reporting, and workflow efficiency.