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CalendlyCalendlyUnited States

Director of Brand & Advocacy

Leads brand amplification strategy across social media, PR, and customer/employee advocacy channels for B2B SaaS. Manages team, develops campaigns, scales programs, and measures impact with KPIs. Requires 15+ years experience including 3+ in senior leadership.

187k – 280k
Remote15+ YOEBrand Design

About the role

Responsibilities

  • Define and evolve Calendly's integrated brand amplification strategy across social, PR, and advocacy channels.
  • Lead and develop team including Social Media Lead, Customer Advocacy Lead, and PR Contractor.
  • Oversee social media strategy, content pillars, editorial calendars, and channel playbooks.
  • Guide PR contractor on narrative, media opportunities, and messaging frameworks.
  • Build and scale customer advocacy programs including reviews, testimonials, case studies, and community engagement.
  • Partner with Internal Communications and Employee Experience to activate employees as brand voices.
  • Collaborate cross-functionally on content and campaigns.
  • Establish KPIs and reporting to measure impact and optimize strategy.

Requirements

Basic Qualifications

  • 15+ years in brand, communications, or marketing roles; 3+ years in director-level leadership managing cross-functional teams.
  • Track record scaling brand strategies across social media and customer advocacy; strategic direction for PR.
  • Experience leading direct reports and contractor/agency relationships.
  • Deep expertise in B2B social media strategy (LinkedIn, X/Twitter).
  • Comfort guiding PR contractors on messaging and opportunities.
  • Experience building customer advocacy or community programs.
  • Data-driven with KPI establishment and insights application.
  • Authorized to work in US.

Preferred Qualifications

  • B2B SaaS/technology experience, ideally product-led growth.
  • Familiarity with customer advocacy platforms (Influitive, Khoros).
  • Experience with employee advocacy platforms (EveryoneSocial, Bambu).
  • B2B tech/SaaS media relationships.
  • Launching integrated brand campaigns.
  • In-house and agency background.

Compensation

Tier 1: $223,835—$279,793 USD
Tier 2: $205,182—$256,477 USD
Tier 3: $186,529—$233,161 USD
Base salary plus Top Performer Bonus, equity, benefits for full-time employees (30+ hours/week).

Skills

LinkedInX (Twitter)InfluitiveKhorosEveryonesocialBambuSocial Media StrategyCustomer Advocacy PlatformsEmployee Advocacy PlatformsPr StrategyContent DevelopmentKpi Analytics

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