Head of Brand and Content

Role Scope

• Own Fluidstack's brand and content across every surface, from the website and technical writing to launches and recruiting narrative, so the company reads as the serious frontier builder it is.
• Build the content engine that turns deeply technical work, gigawatt buildouts, novel cooling, and custom networks, into stories engineers, AI labs, and partners take seriously.
• Set the voice and visual standard for the company and hold every team's external output to it as headcount scales 10x.
• Produce the launches, announcements, and thought leadership that make a technical company impossible to ignore in a crowded infrastructure market.
• Build and lead a small, high-output brand and content team, hiring writers and creatives who can match a technical bar and a fast cadence.

What We're Looking For

• You've built a brand or content function from a near-blank slate and made it a reason people took the company seriously.
• You've produced technical content that a skeptical expert audience of engineers, scientists, or investors respected rather than dismissed as marketing.
• You've owned a company or product narrative through a launch or repositioning that measurably changed how the market saw it.
• You've hired and directed writers, designers, or creatives and raised the quality bar of what shipped.
• You've shipped strong work on tight timelines at a company scaling fast, rather than polishing indefinitely.
• You write well enough yourself to set the standard, not only manage others who do.
• Bonus: Deep tech, infrastructure, energy, or AI category experience. In-house brand leadership at a fast-scaling company. Technical fluency in data centers or AI infrastructure. A portfolio of work you personally wrote or art-directed.