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AbridgeAbridgeSan Francisco, CA

Brand Design Director

Leads brand design system evolution for healthcare AI company, defining visual identity across digital/print touchpoints. Collaborates with product designers, requiring 9+ years experience in design systems and exceptional craft in typography, composition, and strategic storytelling.

251k – 313k
Hybrid9+ YOEBrand Design

About the role

Responsibilities

  • Define and evolve our brand to position us as a leader in healthcare AI. Establish principles and direction that guide the brand at scale.
  • Inspire and elevate the design team through thoughtful critique, ambitious vision, and clarity of perspective. Drive alignment across stakeholders and confidently articulate the “why” behind creative decisions.
  • Translate complex strategy into compelling campaigns, brand moments, and experiences. Build narratives that feel cohesive across touchpoints and emotionally resonant across audiences.
  • Evolve and expand our brand system to support future growth. Create flexible frameworks, templates and libraries, that empower others while maintaining cohesion.
  • Partner cross-functionally to concept and launch new initiatives from the ground up. Bring both strategic direction and hands-on craft to early-stage work.
  • Model world-class fundamentals across typography, layout, composition, and color. Flex the brand across digital, print and experiential work, maintaining a level of polish and cohesion throughout.

Requirements

  • 9+ years of experience in visual, product brand and crafting design systems at scale. Work that reflects not just visual polish, but the ability to build, evolve, and diversify brand systems over time.
  • Strong communication and storytelling skills, with the ability to articulate how brand decisions impact product experience and user trust.
  • Ability to clearly articulate creative rationale, lead brainstorms, and build alignment across marketing, product, content, and leadership teams.
  • A portfolio that demonstrates a mastery of your craft. Deep expertise in visual design fundamentals: typography, composition, hierarchy, and interaction design, with meticulous attention to detail.
  • Experience working in a fast-paced environment and the ability to tackle multiple projects simultaneously, moving between strategic thinking and visual execution with ease.
  • A general passion for design and actively exploring how AI and emerging technologies are reshaping design workflows, systems, and creative possibilities.

Compensation

  • Competitive compensation and equity grants for full time employees.

Skills

TypographyCompositionLayoutVisual DesignDesign SystemsInteraction DesignFigmaAdobe Creative SuiteBrand StrategyAi Design Tools

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