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AnthropicAnthropicSan Francisco, CA

Art Director, Claude

Art Director shaping Claude brand campaigns. Owns concepting through production across digital, video, and print; directs shoots and manages agency partners. Requires 12+ years of campaign experience.

305k – 385k
Hybrid12+ YOEBrand Design

About the role

Responsibilities

  • Concept and art direct integrated campaigns for Claude from initial brief through final production across digital, video, and print.
  • Direct photo and video shoots, working with directors, photographers, illustrators, animators, and production partners to bring campaigns to life.
  • Flex between executing work in-house and directing it through agency partners. When external, serve as the creative lead, translating brand context, giving clear feedback, and keeping the work aligned.
  • Develop campaign visual systems with repeatable creative frameworks that give a campaign range while keeping it recognizably on-brand.
  • Shape Claude’s brand storytelling, finding compelling ways to turn product capabilities and user experiences into narratives people actually want to engage with.
  • Serve as a creative partner to the brand and product marketing teams, bringing audience insight and brand strategy to life through bold creative concepts and sharp visual direction.
  • Ensure brand consistency and raise the bar for quality across all Claude touchpoints.

Requirements

  • 12+ years of experience with a portfolio rooted in campaign work, showing concept development, art direction, and execution across multiple channels and formats.
  • Experience working both agency and in-house sides of the relationship; able to build campaigns hands-on and steer external teams.
  • Experience directing shoots and working closely with photographers, illustrators, or production teams.
  • Ability to move between strategic thinking and hands-on execution.
  • Experience building consumer-facing or product brand campaigns and making work feel distinctive and human.
  • Drawn to brand-building work—shaping perception, building affinity, and raising the bar for how a company shows up in the market.
  • Comfortable thriving in a fast-paced, collaborative environment managing multiple campaigns and workstreams.

Nice-to-Haves

  • Bachelor’s degree or equivalent combination of education, training, and/or experience in a relevant field.

Skills

Art DirectionCampaign DevelopmentBrand StrategyPhoto DirectionVideo DirectionVisual SystemsConcept DevelopmentAgency ManagementCreative DirectionBrand Storytelling

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