Product Marketing and Program Management Director

Key Responsibilities

1. Product Marketing Leadership

• Own product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation.
• Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact.
• Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions.
• Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives.
• Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout.

2. Launch and Program Management

• Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones.
• Own Campaign Program Management as a core function of the team, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations.
• Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability.
• Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
• Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes.

3. Messaging, Narrative, and Asset Governance

• Own the development and quality of core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content.
• Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution.
• Partner with Field Enablement and Revenue teams to ensure product narratives are translated into usable field materials, seller plays, and launch-ready assets.
• Maintain messaging discipline across products, offers, industries, and growth motions so the market hears a coherent Seeq story.

4. Cross-Functional GTM Alignment

• Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap.
• Work closely with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders to ensure campaign and route-to-market plans reflect product priorities and launch timing.
• Partner with Group Manager, Industries and Industry leaders to incorporate industry context, buyer priorities, and vertical proof points into product and launch strategy.
• Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility, workflow quality, and operating efficiency.
• Partner with Product Management, Sales, Customer Success, Enablement, and Partner team to align launch readiness, field adoption, partner enablement, and market feedback loops.

5. Team Leadership and Operating Rhythm

• Lead and develop a high-performing team across Product Marketing and Campaign Program Management.
• Set clear goals, operating rhythms, prioritization rules, and development expectations for the team.
• Create a disciplined planning cadence that improves launch quality, reduces execution confusion, and increases throughput across the GTM system.
• Engage with Marketing Operations and AI GTM Engineering team to execute AI-First work processes that accelerate campaign scalability and campaign optimization.
• Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact.
• Contribute to broader organizational design and talent development as the GTM model scales.
• Contribute to AI upskilling within team and across the marketing organization. Model AI usage for others.

Requirements

• 8+ years of experience in B2B SaaS, industrial software, or a similarly complex GTM environment, with significant experience in product marketing, program management, or go-to-market leadership.
• Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains.
• Proven track record of leading product marketing and launch initiatives from strategy through execution.
• Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings.
• Demonstrated ability to run cross-functional programs with multiple stakeholders, dependencies, and deadlines.
• Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions.
• Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers.
• Strong executive communication skills, including the ability to synthesize complexity into clear recommendations, plans, and narratives.

Preferred

• Experience supporting whole offers, portfolio marketing, or solution-level commercialization.
• Familiarity with ABX, partner marketing, and regional marketing operating models.
• Experience with AI-enabled GTM workflows, content systems, and launch/program management tools.
• Familiarity with Seeq’s market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes.