Senior Conversion Copywriter
Senior Conversion Copywriter responsible for high-impact onboarding, upsell, lifecycle, and paid acquisition copy that drives monetization and engagement for Chess.com's 250M+ users. Requires 6+ years conversion copy experience, strong portfolio with proven lift, data-driven testing mindset, and ability to maintain warm, clever brand voice.
About the job
Responsibilities
- Write onboarding copy that turns new downloads into engaged members.
- Craft upgrade flows, paywalls, and feature nudges for Premium and Diamond memberships.
- Own copy for special offers and sales campaigns (Black Friday, holidays, Annual Sale).
- Write lifecycle marketing emails, push notifications, and in-product messages to re-engage lapsed players and keep active ones engaged.
- Partner on paid marketing creative including ad copy, video scripts, voiceovers, and promo assets across Apple Search Ads, Meta, Google, and other channels; produce high-volume variants for testing.
- Steward tone and voice: document playbooks, set standards, and ensure all copy is warm, clever, honest, and on-brand.
- Collaborate closely with product, lifecycle, paid marketing, design, and growth teams.
- Live in the data: write hypotheses, run and learn from A/B tests to drive conversion lift.
Requirements
- 6+ years writing conversion-focused copy, ideally for consumer products, subscription businesses, or apps at scale.
- Strong portfolio demonstrating onboarding flows, upsell screens, lifecycle emails, promo campaigns, and paid ad creative, with evidence of before/after results and lift where possible.
- Deep experience with monetization, growth, and paid acquisition copy; able to treat paywalls as conversations and make asks without pressure.
- Fluency in shifting tone and voice across formats (short ad hooks to upgrade pitches to warm win-back emails).
- Data-literate: energized by A/B testing and using results to improve copy.
- Self-directed and able to own work in a remote, async environment.
- Comfortable being edited, taking feedback, and iterating without ego.
- Genuine interest in chess or curiosity about the community and members.
Nice-to-Haves
- Field experience preferred by the Director of Copywriting.
- Experience showing measurable conversion or revenue impact from copy.
Skills
Conversion Copywriting, Onboarding Flows, Upsell Copy, Lifecycle Emails, Paid Ad Copy, A/B Testing, Brand Voice, Monetization Copy, Growth Marketing, Video Ad Scripts
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