Senior Conversion Copywriter

Responsibilities

• Write onboarding copy that turns new downloads into engaged members.
• Craft upgrade flows, paywalls, and feature nudges for Premium and Diamond memberships.
• Own copy for special offers and sales campaigns (Black Friday, holidays, Annual Sale).
• Write lifecycle marketing emails, push notifications, and in-product messages to re-engage lapsed players and keep active ones engaged.
• Partner on paid marketing creative including ad copy, video scripts, voiceovers, and promo assets across Apple Search Ads, Meta, Google, and other channels; produce high-volume variants for testing.
• Steward tone and voice: document playbooks, set standards, and ensure all copy is warm, clever, honest, and on-brand.
• Collaborate closely with product, lifecycle, paid marketing, design, and growth teams.
• Live in the data: write hypotheses, run and learn from A/B tests to drive conversion lift.

Requirements

• 6+ years writing conversion-focused copy, ideally for consumer products, subscription businesses, or apps at scale.
• Strong portfolio demonstrating onboarding flows, upsell screens, lifecycle emails, promo campaigns, and paid ad creative, with evidence of before/after results and lift where possible.
• Deep experience with monetization, growth, and paid acquisition copy; able to treat paywalls as conversations and make asks without pressure.
• Fluency in shifting tone and voice across formats (short ad hooks to upgrade pitches to warm win-back emails).
• Data-literate: energized by A/B testing and using results to improve copy.
• Self-directed and able to own work in a remote, async environment.
• Comfortable being edited, taking feedback, and iterating without ego.
• Genuine interest in chess or curiosity about the community and members.

Nice-to-Haves

• Field experience preferred by the Director of Copywriting.
• Experience showing measurable conversion or revenue impact from copy.