Creator Manager - New York

Key Responsibilities

Creator Relationship Building & Footprint Growth

• Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager.
• Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network.
• Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights.
• Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time.
• Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-off.

Creator Campaign & Retainer Execution

• Own end-to-end execution of creator and affiliate campaigns for clients.
• Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential.
• Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability.
• Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content.
• Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance.
• Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices.

Community & Creator Enablement

• Help creators improve performance by sharing insights, playbooks, and best practices across brands.
• Segment creators by performance, niche, and experience level to tailor opportunities and communication.
• Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation.
• Foster loyalty by making creators feel like insiders—not vendors.

Reporting & Insights

• Track creator performance, activation, GMV contribution, and engagement across brands.
• Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships.
• Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy.

Qualifications

• 0–2 years of experience in creator partnerships, influencer marketing, community management, or a related field (internships count).
• Strong interest in TikTok, TikTok Shop, and the creator economy—bonus if you’re already active on the platform.
• Excellent communication and relationship-building skills.
• Comfortable running outreach via email, SMS, DMs, and creator platforms.
• Highly organized with experience using tools like Airtable, Notion, CRMs, or similar (or willingness to learn quickly).
• Data-curious mindset—you don’t need to be an analyst, but you should care about what’s working and why.