Principal Product Designer, Core Experience
Principal Product Designer shaping the connected discovery and earning experience across Home, Search, Navigation, and Earnings. The role requires 12+ years of product design experience, systems thinking, strong interaction and visual craft, and the ability to influence product strategy across teams.
About the job
Responsibilities
- Lead multi-quarter initiatives across Home, Search, Navigation, and Earnings, connecting them into a cohesive discovery and earning experience.
- Define information architecture, navigation, interaction principles, quality standards, and the overall earning journey.
- Partner with Product and Engineering leaders on strategy, roadmap priorities, investments, and trade-offs.
- Create frameworks balancing user value, business goals, technical constraints, personalization, experimentation, and customer trust.
- Develop experimentation approaches for new earning opportunities and improve comprehension, engagement, and retention.
- Partner with Research to identify unmet needs and validate opportunities.
- Improve usability, accessibility, interaction quality, visual craft, and design-system consistency.
- Turn recurring experience problems into reusable patterns, principles, and tools.
- Communicate design strategy through writing and presentations, translating it into actionable trade-offs.
- Raise design critique and feedback quality while mentoring other designers.
- Drive measurable improvements in activation, engagement, repeat earning, retention, and customer confidence.
Requirements
- 12+ years of product design experience.
- Experience leading multi-quarter product initiatives across multiple teams, surfaces, or customer journeys.
- Experience owning measurable customer and business outcomes across a broad product area.
- Strong information architecture, navigation, discovery, and systems-thinking skills for complex consumer products.
- Ability to translate ambiguous customer, business, and technical problems into clear direction, testable hypotheses, and durable solutions.
- Experience influencing senior Product and Engineering leaders on strategy, roadmaps, priorities, and trade-offs.
- Experience partnering with Research to identify unmet needs and validate new directions.
- Evidence of establishing standards, patterns, frameworks, or processes that improve product quality and team effectiveness.
- Exceptional interaction and visual-design craft, with a high bar for usability, accessibility, and production quality.
- Experience mentoring experienced designers and improving critique, feedback, and decision-making.
- Ability to work across teams, build trust without formal authority, and operate amid ambiguity.
Nice to Have
- Experience designing consumer mobile products at scale.
- Experience with rewards, loyalty, commerce, marketplaces, gaming, personalization, or repeat-engagement mechanics.
- Experience developing experimentation strategies with Analytics or Data Science partners.
- Experience partnering with content design, illustration, motion, or brand teams.
- Experience launching a zero-to-one product area or evolving a mature product experience architecture.
- Experience designing AI-supported product experiences or using AI-enabled design workflows.
Skills
Product Design, Information Architecture, Navigation Design, Systems Thinking, User Research, Experimentation, Usability, Accessibility, Interaction Design, Visual Design, Design Systems, Prototyping, Personalization, Analytics, Data Science
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