Principal Product Designer, Brand and Experience (Contract, Hands-On)
Hands-on principal product designer will translate OfferUp’s brand strategy into distinctive consumer mobile experiences, prototypes, design-system patterns, and measurable experiments. The role requires substantial scaled consumer-product experience, strong interaction and visual design, research and experimentation fluency, and executive-level cross-functional influence.
About the job
Responsibilities
- Translate brand strategy into practical product-experience principles, frameworks, and artifacts for Product and Engineering.
- Identify opportunities to improve product comprehension, local relevance, trust, activation, and return behavior.
- Design strategically important mobile experiences in Figma from concept through engineering-ready handoff.
- Develop hypotheses connecting design decisions to user and business outcomes; create prototypes for testing.
- Partner with UX Design and Consumer Product teams to prototype, validate, ship, and measure experiences.
- Build reusable interaction, visual, and content patterns at the component level.
- Assess the design operating model and recommend long-term capabilities.
- Produce experience audits, principles, hypotheses, validated prototypes, implementation-ready designs, design-system recommendations, and measurement readouts.
- Use qualitative research, experimentation, and behavioral metrics to evaluate outcomes.
- Collaborate across Product, Marketing/Brand, UX, and Engineering; provide critique and practical systems.
Requirements
- Significant experience designing consumer mobile products at scale.
- Portfolio demonstrating strong interaction design and sophisticated visual judgment.
- Ability to translate brand or product strategy into an end-to-end digital experience.
- Experience with discovery, marketplace, commerce, social, community, or local products.
- Fluency in experimentation, behavioral metrics, and qualitative research.
- Experience creating or evolving product design systems.
- Executive communication skills and ability to influence senior Product and business leaders.
- Comfort working within legacy behavior, technical constraints, and closely monitored performance metrics.
- Experience as a Principal Designer, Design Director, Head of Product Design, or equivalent hands-on design leader.
- Ability to move from strategy to detailed interface design and personally execute core deliverables.
- Ability to collaborate with quantitatively oriented product partners and build cross-functional alignment.
Compensation
- 1099 independent contractor: $140–$165 per hour, equivalent to $291,200–$343,200 annually.
- W-2 contract employee: $100–$130 per hour, equivalent to $208,000–$270,400 annually.
- Final rate depends on experience, scope, and classification.
- Contract role is not eligible for health benefits, paid time off, retirement contributions, bonus, commission, or equity.
Skills
Figma, Interaction Design, Visual Design, Product Design Systems, User Research, Experimentation, Behavioral Metrics, Prototyping, Mobile Design, Design Strategy, Qualitative Research, Usability Testing
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