Supports small and mid-sized businesses adopting Gusto's 401(k) retirement plans through inbound/outbound sales, consultative advising, plan migrations, and pipeline management in Salesforce. Requires 2-4 years quota-carrying sales experience, preferably in SaaS/benefits.
Manage a mix of consultative inbound retirement opportunities and targeted outbound outreach into high-propensity customer segments
Execute a structured, insight-led outbound motion into Gusto’s customer base, tailoring outreach based on company maturity, payroll signals, benefits footprint, and prior engagement history.
Own high-volume SMB retirement sales cycles from discovery through close, with exposure to moderately complex mid-size customer deals
Own the end-to-end sales process for high-propensity SMB accounts, from initial discovery of retirement needs to final plan adoption and "Plan Sponsor" authorization.
Leverage AI-powered tools to prioritize opportunities, personalize follow-ups, and reduce administrative work
Consultative Retirement Engagement
Conduct daily consultative retirement conversations to understand customer goals related to hiring, retention, tax strategy, and compliance
Educate customers on 401(k) basics, plan design options, pricing, employer match considerations, and conversion timelines
Clearly articulate the value of Gusto’s retirement solution as a simple, modern alternative to legacy providers
Competitive Plan Migration & Switcher Management
Partner with customers who maintain existing 401(k) plans with external providers and are seeking to migrate to Gusto’s Retirement platform
Lead discovery to collect and review existing plan documentation, contracts, and service agreements, ensuring a clear understanding of plan structure, pricing, and fiduciary obligations
Collaborate closely with Gusto’s Legal, Compliance, and Retirement Operations teams to design a compliant switcher strategy that meets regulatory requirements and platform capabilities
Guide customers through the end-to-end plan switcher process, setting clear expectations, mitigating risk, and ensuring a seamless transition to Gusto’s retirement offering
Pipeline Management & Sales Execution
Maintain an organized retirement sales pipeline in Salesforce, including accurate call notes, opportunity updates, and follow-up tasks
Support forecasting accuracy by keeping pipeline stages and close dates up to date
Partner cross-functionally with Retirement Product, Marketing, Operations, and Compliance to ensure smooth deal handoff and onboarding
Market Insight & Customer Feedback
Capture complex customer questions, objections, and competitive insights from daily conversations
Share feedback with leadership and cross-functional partners to help refine messaging, sales plays, and enablement
Quota Ownership & Performance Accountability
Own and work toward achieving a monthly ARR quota driven by new 401(k) sales, plan switchers, and customer expansion
Operate with consistency and urgency in a high-activity, high-expectation sales environment
Continuous Improvement & Team Contribution
Participate in daily team huddles and 1:1s to review priorities, pipeline, and skill development areas
Actively seek coaching and apply feedback to improve discovery, objection handling, and close rates
Contribute to team success by sharing learnings, talk tracks, and wins
What We’re Looking For
2-4 years of quota-carrying sales experience as an Account Executive, Account Manager, or similar role
Prior experience with outbound prospecting, including calls and email-based outreach
Experience in SaaS, benefits, fintech, or financial services preferred
Interest in or exposure to 401(k), retirement, or benefits sales is a plus
Familiarity with Salesforce CRM and sales engagement tools
Strong communication, organization, and time-management skills
Learner's mindset with a deep commitment to continued growth and development
Motivation to thrive in a fast-paced, metrics-driven role while helping small businesses support their employees’ financial futures
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