Own lifecycle growth marketing for Phantom’s trading products, developing CRM campaigns and automated push, email, and in-app experiences to improve retention, engagement, revenue, and product adoption. Requires 3–6 years of lifecycle or CRM experience, strong analytics, experimentation, and campaign-building skills.
Salary not listed
Remote3+ YOEGrowth Marketing
About the role
Responsibilities
Drive Phantom’s retention and engagement marketing strategy across push, email, and in-app surfaces for Trading products.
Define success metrics, priorities, and the lifecycle marketing roadmap.
Partner with the Lifecycle Lead to define business outcomes and communicate results to product and growth leadership.
Build and execute complex CRM campaigns and automations to drive revenue, engagement, and retention.
Lead the lifecycle marketing experimentation roadmap with Data Science and Product.
Partner with Product teams to develop lifecycle strategies and automations for prediction markets, spot trading, and perpetual futures.
Partner with Brand Design and Product Marketing on branded experiences, content, and go-to-market moments.
Requirements
3–6 years of experience building lifecycle or CRM programs from strategy through execution.
Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
Experience with CRM tools such as Braze and other campaign-building tools.
Understanding of retention and engagement strategies in prediction markets or sports gaming; consumer fintech and trading experience is a plus.
Strong analytical skills and knowledge of experimentation principles.
In-depth knowledge of marketing automation and CRM systems, including building capabilities that improve lifecycle marketing effectiveness.
Strong copywriting skills and creative intuition for developing campaigns.
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