Go-To-Market Manager
Manages the operational execution of mobile app advertising campaigns from pipeline through launch and optimization. The role requires 5+ years of program or operations experience, strong analytical and project management skills, and the ability to coordinate technical and commercial stakeholders.
About the job
Responsibilities
- Build and maintain scalable processes, trackers, and operating rhythms for mobile app campaigns.
- Manage campaign pipeline visibility, identify blockers and dependencies, and drive opportunities toward launch.
- Monitor campaign delivery and performance, identify trends or underperformance, diagnose root causes, and coordinate optimization actions.
- Coordinate execution across Sales, Product, Tech, Implementation, and external partners, including ownership, timelines, communication, and issue resolution.
- Support advertiser activation through campaign requirements, setup, MMP integrations, and launch processes.
Requirements
- 5+ years of experience in program management, business operations, advertising operations, GTM operations, client solutions, or a related field.
- Experience managing complex, cross-functional programs or operational workflows with multiple dependencies.
- Strong analytical, project management, organizational, written, and verbal communication skills.
- Ability to manage multiple priorities and deadlines, work across technical and commercial teams, communicate risks and status clearly, and influence without direct authority.
- Comfort working in an ambiguous, rapidly evolving environment and building new processes.
Nice-to-haves
- Experience with mobile app advertising, performance marketing, MMPs, attribution, app-install campaigns, or third-party advertising platforms.
- Campaign operations, advertising operations, or performance optimization experience.
- Experience partnering with Product and Engineering on technical integrations or troubleshooting.
- Experience building operational processes or workflows for a new or rapidly scaling business.
Compensation and Benefits
- Base salary: $110,087-$129,514.
- Equity for full-time employees.
- 401(k) match up to 4%.
- Medical, dental, and vision plans, including pet coverage.
- Up to $10,000 per year in education reimbursement.
- Flexible paid time off, nine paid holidays, and a year-end week-long break.
- Paid parental leave and flexible return-to-work schedule.
- One-time $2,000 Calvin Care Cash incentive for employees welcoming new family members.
- Flexible remote work environment with hardware and software provided.
Skills
Program Management, Business Operations, Advertising Operations, Gtm Operations, Campaign Management, Performance Marketing, Mobile App Advertising, Mmp Integrations, Attribution, Project Management, Data Analysis, Technical Integrations
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