Director, Marketing

Responsibilities

• Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
• Translate brand strategy and value propositions into compelling narratives, messaging frameworks, and promotional materials.
• Oversee branded and unbranded campaigns for prescription digital therapeutics (PDTs), and translate clinical credibility and scientific rigor into consumer-facing creative for OTC products.
• Partner with performance and growth marketing teams and agencies on DTC and consumer campaigns, including audience targeting, media planning, and measurement.
• Guide omnichannel and digital marketing strategies across professional and consumer audiences.
• Own OTC performance and growth marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
• Ensure compliant development, review, approval, and deployment of promotional materials.
• Leverage AI-enabled tools for audience segmentation, content generation, performance optimization, and analytics.
• Own OTC performance marketing KPIs, including CAC, ROAS, conversion rate, and LTV, and drive continuous data-driven testing and optimization.
• Collaborate with Medical Affairs on scientific communications and key opinion leader engagement.
• Support congress strategy, field enablement materials, and training content as needed.
• Mentor and guide Managers and Senior Managers while remaining hands-on where required.

Requirements

• 10+ years of experience in pharmaceutical, biotech, or digital health marketing, including direct experience marketing OTC or consumer health products.
• Bachelor's degree required; MBA, PharmD, or MPH preferred.
• Demonstrated experience supporting or leading brand launches.
• 5+ years of hands-on performance or growth marketing experience, including paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
• Track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
• Strong understanding of HCP promotion, patient engagement, and OTC/consumer growth marketing.
• Ability to apply data, analytics, and AI-enabled tools to marketing execution and strategic insight.
• Strong organizational, time management, writing, communication, analytical, critical-thinking, and problem-solving skills.
• Ability to prioritize and drive projects with minimal supervision, manage multiple programs, and adapt to changing requirements.
• Experience with agile development methodologies preferred.
• Ability to anticipate potential needs and challenges.

Preferred Qualifications

• Knowledge of or experience with digital therapeutics or prescription digital therapeutics.
• Experience in Field Sales, Sales Enablement, or Commercial Excellence.
• Central Nervous System subject matter expertise and experience partnering with key opinion leaders.
• Experience driving initiatives from 0-to-1 in a high-velocity startup environment.

Compensation and Benefits

• Base salary range: $150,000–$220,000.
• Annual performance-based cash bonus and equity package.
• 5% 401(k) matching.
• Medical, dental, vision, and life insurance.
• Unlimited PTO, professional development stipend, commuter subsidies, fitness reimbursement, fertility support, and parent benefits.
• Additional employee rewards, workspace, technology, meal, learning, and company event benefits.