GTM Engineer

Responsibilities

• Own HubSpot platform for workflow and email operations, including monitoring domain reputation, bounces, spam complaints, and governing send frequency.
• Support behavioral trigger workflows, onboarding sequences, and nurture tracks by segment.
• Collaborate with RevOps on segmentation taxonomy (ICP tiers, personas, verticals, lifecycle stages).
• Maintain lifecycle stage definitions (MQL/SQL/etc.) and monitor stage-to-stage conversion.
• Surface engagement signals (webinar attendance, high-intent page visits) and maintain high-intent alerts.
• Run pre-launch QA for campaigns: UTM/link checks, rendering tests, list validation, and suppression logic.
• Own webinar and event operations end-to-end, including registration, attendance tracking, post-event automation, and conference lead capture against defined SLAs.
• Maintain campaign data consistency across HubSpot and Salesforce.
• Maintain funnel dashboards, stage-conversion reporting, and run recurring marketing-sales funnel reviews.
• Own campaign performance reporting, build self-serve dashboards, keep HockeyStack inputs clean, and surface attribution outputs.
• Keep campaign influence visible on opportunities for accurate pipeline reporting.

Requirements

• 5+ years of experience in campaign management, marketing operations, revenue operations, or related function at a high-growth company.
• Fluency in UTM structures, attribution models, and campaign tracking best practices.
• Excellent analytical skills; comfortable in spreadsheets, can write basic SQL, and find signal in noisy data.
• Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc.
• Deep expertise in HubSpot, including API usage for programmatic data extraction.
• Comfortable in Salesforce for database hygiene and CRM integrations.
• Obsessed with data quality (enrichment rates, match rates, hygiene).
• Fast, autonomous, and able to prioritize ruthlessly in a fast-moving environment.

Nice-to-Haves

• Experience at an agent-forward or AI company.
• Proficiency with HockeyStack for attribution.

Compensation and Benefits

• Competitive salary and excellent equity ownership.
• Comprehensive health coverage: medical, dental, and vision plans.
• Flexible time off: take what you need.
• Catered meals, transportation, gym membership, and a $10k annual L&D budget.
• Quarterly off-sites and team events.