Head of Influencers & Community
Leads Duolingo's influencer, creator, and community strategy to drive organic growth, word-of-mouth acquisition, and cultural relevance. Builds teams, partnerships, attribution systems, and in-app features; requires 12+ years in creator economy with proven ROI.
About the job
Responsibilities
- Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine
- Build and operate partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for CPM and cost-per-new-user
- Architect a world-class advocate network that converts brand love into measurable word-of-mouth growth, and keeps Duolingo culturally relevant at scale
- Design and launch a tiered loyalty and rewards program that turns our most engaged learners into an owned growth channel
- Collaborate deeply with product teams to increase in-app shareability, surface community-driven content, and create in-app features that reward and incentivize organic advocacy
- Build the attribution and measurement infrastructure that connects community and creator activity to business outcomes
- Ensure new feature launches, vertical expansions, and cultural moments are systematically amplified through creator and community channels
- Lead, develop, and build a high-performing team that executes at startup speed across the org
Requirements
- 12+ years experience driving measurable business outcomes across the creator & community industry
- Built or led a product at scale in the creator economy
- Proven success building multi-platform advocacy programs with measurable ROI and business growth
- Experience owning a product roadmap
- Experience in managing a scaled influencer program that contributed significantly to top of funnel growth
- Deep understanding of attribution, social, and product analytics with a proven track record of building scalable success frameworks
Nice-to-Haves
- Founder experience working in a 0 to 1 environment in the tech space
- Experience working at a world-class consumer brand
- A passion for education, culture, and language
Compensation
Salary Range: $196,000—$294,000 USD (not inclusive of equity compensation and benefits)
Skills
Influencer Marketing, Creator Partnerships, Community Management, Ugc, Attribution Modeling, Social Analytics, Product Analytics, Advocacy Programs, Loyalty Programs, Roi Measurement
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