Customer Marketing Manager, Industries

Responsibilities

• Own customer storytelling for a subset of the Industries portfolio, from story identification through creation, approval, and distribution.
• Identify and prioritize new verticals where customer proof points will accelerate adoption, and build the story pipeline to match.
• Build a bench of referenceable customers and stories in industries where Claude is newly landing, developing accounts from early wins into flagship narratives.
• Build and nurture relationships with customer executives and champions to foster authentic advocacy, guiding each story through approval and publication.
• Partner with Sales and account teams to develop account-level advocacy plans that map priority customers to the right story, format, and moment.
• Work with Communications to shape and time customer announcements, turning deployment milestones and expansions into coordinated press, content, and social moments.
• Collaborate with brand and creative teams on customer video series, out-of-home campaigns, and other high-visibility creative moments.
• Measure and improve program impact using a data-driven approach.
• Manage multiple priorities while maintaining high quality standards.

Requirements

• Excellent written and verbal storytelling abilities, demonstrated through technical customer stories that drove business results.
• Experience building lasting relationships with technical executives and business leaders at large enterprises.
• Track record of guiding customers from early success to public advocacy, including stakeholder alignment, approvals, and brand and legal review.
• Experience partnering with Communications or PR teams to turn customer milestones into announcements and press moments.
• Experience creating effective content in multiple formats, including text, video, and event speakers or content.
• Strategic mindset balanced with strong execution capabilities.
• Successful collaboration across Sales, Product, and Communications teams.
• Bachelor’s degree or equivalent combination of education, training, and experience.

Nice-to-haves

• 6+ years of experience in customer marketing or customer advocacy, ideally in B2B SaaS or enterprise technology.
• Experience marketing with or to enterprises in traditional industries such as manufacturing, energy, retail, media, or travel.
• Experience establishing customer marketing or advocacy programs in new markets, segments, or verticals.
• Track record of successful customer advisory board and executive event programming.
• Experience building and managing customer loyalty or community programs.

Compensation and Benefits

• Annual salary: $255,000–$255,000 USD.
• Hybrid policy: staff are generally expected to work from an office at least 25% of the time; this role requires working from the San Francisco or New York office at least once a month.
• Up to 40% travel for events and customer engagements.
• Visa sponsorship may be available.