Product Marketing Manager - Figma Weave
Leads enterprise product marketing for Figma Weave, shaping positioning, launches, sales enablement, onboarding, adoption, and customer proof. The role requires 6+ years of product marketing experience, strong enterprise sales-cycle fluency, cross-functional collaboration, and excellent storytelling and writing skills.
About the job
Responsibilities
- Build enterprise go-to-market strategy for feature, model, and product launches.
- Own enterprise positioning and messaging, translating product value into terms that resonate with enterprise buyers.
- Lead the sales enablement motion.
- Own enterprise onboarding and adoption, from first use through expansion.
- Develop customer proof, including case studies, success stories, and industry examples.
- Own enterprise-facing web pages and the funnel.
- Work across product marketing, including launches, content, and positioning, as team priorities shift.
Requirements
- 6+ years of product marketing experience, with strong B2B or enterprise experience.
- Track record building enterprise go-to-market programs from positioning through launch and enablement.
- Fluency with the sales motion and experience working inside a sales cycle.
- Experience working cross-functionally across product, growth, and sales.
- Comfort using AI tools to work efficiently.
- Strong storytelling and writing skills.
- Comfort working with speed and ambiguity.
Nice-to-haves
- Experience in creative technology or design platforms.
- Experience with partner-led or channel-led enterprise growth.
Skills
Product Marketing, B2B Marketing, Enterprise Marketing, Go-to-Market Strategy, Positioning, Messaging, Sales Enablement, Product Launches, Customer Onboarding, Customer Adoption, Case Studies, AI Tools, Storytelling, Writing, Funnel Optimization
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