Employer Brand Manager

Responsibilities

• Plan, launch, and track candidate-facing recruiting campaigns against pipeline and conversion goals.
• Create candidate-facing content, including blogs, outreach assets, and pitch materials, that reflects OpenLoop's voice.
• Own funnel and conversion reporting, and use it to improve candidate drop-off points.
• Support recruiting events from planning through post-event follow-up.
• Partner with recruiters and hiring managers on candidate messaging during pitch and close stages.
• Begin scoping the employee value proposition (EVP) as foundational work stabilizes.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• 5+ years of experience in recruitment marketing, employer brand, talent brand, content marketing, or a related field.
• Experience developing and executing candidate-facing campaigns.
• Strong writing, editing, and storytelling skills.
• Comfortable analyzing campaign and candidate-funnel data.
• Demonstrated ability to build programs or processes in an ambiguous, resource-light environment.
• Strong cross-functional stakeholder management skills.
• Comfortable building programs and processes where none existed before.
• Able to work directly with recruiters, hiring managers, and executives with minimal supervision.

Nice-to-haves

• Experience contributing to or leading employee value proposition (EVP) development.
• Experience in a startup or high-growth organization.
• Healthcare or healthtech recruiting experience.
• Experience with external vendors and event partners.
• Experience managing paid recruitment media or careers-site optimization.
• Experience building an employer-brand or recruitment-marketing function from scratch.

Compensation and Benefits

• Medical, dental, and vision plans.
• Flexible spending and health savings accounts.
• Flexible paid time off.
• 401(k) with company match.
• Life insurance, pet insurance, and more.