Senior Paid Media Manager
Owns paid social strategy, activation, optimisation, and client reporting across TikTok, Meta, and YouTube, managing $1M+ budgets and mentoring a junior team member. Requires 5+ years of hands-on paid media experience, strong analysis and numeracy, and client-facing judgement.
About the job
Responsibilities
- Own planning, activation, and optimisation of paid campaigns across TikTok and Meta, with YouTube included where appropriate.
- Build and run test-and-learn programmes against client KPIs: form hypotheses, structure tests, act on results, and document learnings.
- Manage budgets of $1M+ and determine where spend should move, supported by performance analysis.
- Present campaign performance and data-led recommendations directly to clients.
- Mentor a Paid Media Executive and establish team standards for templates, naming conventions, QA, reporting accuracy, budget tracking, and campaign hygiene.
- Partner with strategy and creative production teams to coordinate paid and creator work.
- Monitor platform and channel changes and recommend corresponding actions.
Requirements
- 5+ years of digital paid media experience, in-house or agency-side.
- Deep hands-on ownership of TikTok and Meta.
- Experience using AI in a professional workflow; Claude preferred.
- Demonstrated ability to improve campaign performance through self-directed analysis.
- Experience managing paid budgets of $1M+ and accountability for outcomes.
- High proficiency in Excel and strong numeracy.
- Sound judgement and ability to clearly defend performance-impacting decisions.
- Strong attention to detail in reporting, budget tracking, and campaign hygiene.
- Comfort working with clients and teams across multiple countries and time zones.
Nice to Have
- Experience mentoring or line-managing a junior paid media hire.
- Experience working directly with creators or on creator-led paid social.
- Comfort with SQL or a BI tool for analysing performance data.
Compensation
- Compensation is shared upfront during the hiring process; no specific salary range is stated.
Skills
TikTok, Meta, Youtube, Paid Media, Excel, Artificial Intelligence, Claude, SQL, BI Tools, Campaign Optimisation
Similar jobs
Performance Marketing jobs
Talkiatry
Remote
Own and scale direct-response paid social acquisition across Meta, TikTok, and future channels, managing large budgets and improving CAC efficiency. The role requires 5+ years of performance marketing experience, strong analytical and experimentation skills, and hands-on expertise in B2C services or subscriptions.
Illumio
United Kingdom
Own paid digital marketing across EMEA and APAC, managing regional budgets, localization, channel performance, and pipeline-focused campaigns. The role requires 4+ years of B2B SaaS paid media experience and familiarity with regional privacy and data residency requirements.
Suno
Remote
Creates and optimizes branded static and motion paid social assets across major platforms, using performance data and AI-assisted workflows to drive growth. Requires 4–6 years of performance-focused creative experience and expert proficiency in Figma and Adobe creative tools.