Head of Brand and Content

Responsibilities

• Own brand, content and creative strategy and execution in alignment with company priorities, roadmap and target audience
• Lead, implement and scale a content engine to drive awareness, perception and reach across client segments and markets
• Own the content calendar and global quarterly integrated campaign motion to ensure every initiative has a content plan that maximizes impact
• Lead brand awareness and sponsorship campaigns to increase brand recognition and shape brand perception in existing and new markets
• Establish templates, playbooks, and frameworks that allow the team to work at scale while driving consistency and cohesion across all touchpoints
• Build, lead and mentor a team of talented marketing professionals creating an environment that encourages both professional growth and excellence in execution

Requirements

• 8+ years of experience in content strategy, brand and/or integrated marketing within a B2B SaaS environment, with 3+ years of experience leading these functions
• Proven ability to develop, implement and execute content strategy that advances brand, thought leadership, and more across different channels
• Experience leading the creation, promotion, and distribution of high-impact content driving engagement, brand awareness and expanding reach
• Experience leading brand and visual identity and managing a team of in-house writers, copyeditors and designers with a demonstrated ability to build a culture that balances innovation with results-driven execution
• Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities

Nice-to-Haves

• Financial services experience or experience marketing into the financial services vertical
• Experience building and scaling teams and implementing AI tools