Skip to content
StackblitzStackblitzUnited States

Senior Product Marketing Manager

Owns product positioning, messaging, and launches for AI app builder Bolt.new, differentiating against competitors like Replit and v0. Leads competitive intelligence, sales enablement, pricing strategy, and cross-functional collaboration with engineering and sales. Requires 5+ years PMM experience in B2B SaaS/developer tools.

Salary not listed
Remote5+ YOEProduct Marketing

About the role

How You'll Contribute

  • Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
  • Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
  • Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win
  • Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
  • Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
  • Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
  • Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
  • Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
  • Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence

Qualifications

  • 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
  • You’ve owned product launches from strategy through execution and can show measurable impact
  • Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative
  • Experience building sales enablement that sales teams actually use
  • You can write – crisp positioning docs, compelling launch copy, clear internal briefs
  • Comfortable working directly with engineers and PMs to extract the “so what” from technical features
  • Experience with pricing and packaging decisions (even if you weren’t the sole owner)

Bonus Points

  • Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneously
  • You’ve worked in AI, developer tools, no-code/low-code, or the “vibe coding” space
  • You’ve built a competitive intelligence program from scratch
  • Experience marketing a platform product (not just a single feature or SKU)
  • You’ve worked at a company during a hyper-growth phase
  • You’ve managed or mentored junior PMMs
  • You actually use Bolt.new or similar AI builders

Skills

Product PositioningProduct LaunchesCompetitive IntelligenceSales EnablementPricing StrategyMessaging FrameworksLaunch MetricsB2B Saas MarketingDeveloper Tools MarketingPlg Marketing

Similar roles

Product Marketing jobs
F2

Product Marketing Lead

F2New York, NY

Founding Product Marketing Lead at F2, an AI platform for private markets investors. Own positioning, messaging, product launches, sales enablement, customer insights, competitive intelligence, and content strategy for complex technical products sold to senior finance buyers. Requires 6+ years PMM experience at high-growth B2B SaaS, exceptional writing, and cross-functional leadership.

150k – 250k/yr
Hybrid6+ YOEProduct Marketing
Checkr

Sr. Product Marketing Manager

CheckrDenver, CO +1

Sr. Product Marketing Manager owning end-to-end GTM strategy, positioning, and messaging for Checkr's fraud detection and identity risk solutions. Requires 6+ years B2B product marketing experience, executive presence, and ability to drive sales enablement and competitive intelligence.

162k – 225k/yr
Hybrid6+ YOEProduct Marketing
Hilbert

Product Marketing Lead

HilbertSan Francisco, CA +1

Lead product marketing for Hilbert, an AI-powered growth engine for B2C teams. Own positioning, messaging, GTM strategy, content, events, and launches for a technical data-heavy product while building the marketing function from the ground up. Requires 8+ years product marketing experience with enterprise customers.

Salary not listed
Hybrid8+ YOEProduct Marketing
Anthropic

Senior Media Manager

AnthropicSan Francisco, CA

Lead paid media strategy and execution for Anthropic's enterprise business, owning channel mix, budget allocation, planning, buying, and measurement across upper- and lower-funnel channels to reach business decision-makers. Requires extensive B2B/B2C media experience, strong analytical skills, and the ability to translate commercial goals into evidence-based media plans.

255k – 320k/yr
Hybrid7+ YOEProduct Marketing
Brex

Product Marketing Lead

BrexNew York, NY +1

Lead end-to-end product marketing for Brex's finance platform: develop narratives, positioning, GTM strategies, full-funnel campaigns, and sales assets. Requires 10+ years product marketing experience and 3+ years leading teams or strategic initiatives.

249k – 280k/yr
Hybrid10+ YOEProduct Marketing