Senior Product Marketing Manager
Owns product positioning, messaging, and launches for AI app builder Bolt.new, differentiating against competitors like Replit and v0. Leads competitive intelligence, sales enablement, pricing strategy, and cross-functional collaboration with engineering and sales. Requires 5+ years PMM experience in B2B SaaS/developer tools.
About the job
How You'll Contribute
- Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
- Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
- Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win
- Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
- Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
- Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
- Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
- Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
- Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence
Qualifications
- 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
- You’ve owned product launches from strategy through execution and can show measurable impact
- Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative
- Experience building sales enablement that sales teams actually use
- You can write – crisp positioning docs, compelling launch copy, clear internal briefs
- Comfortable working directly with engineers and PMs to extract the “so what” from technical features
- Experience with pricing and packaging decisions (even if you weren’t the sole owner)
Bonus Points
- Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneously
- You’ve worked in AI, developer tools, no-code/low-code, or the “vibe coding” space
- You’ve built a competitive intelligence program from scratch
- Experience marketing a platform product (not just a single feature or SKU)
- You’ve worked at a company during a hyper-growth phase
- You’ve managed or mentored junior PMMs
- You actually use Bolt.new or similar AI builders
Skills
Product Positioning, Product Launches, Competitive Intelligence, Sales Enablement, Pricing Strategy, Messaging Frameworks, Launch Metrics, B2B Saas Marketing, Developer Tools Marketing, Plg Marketing
Similar jobs
Product Marketing jobs
Imprint
New York, NYOwn full marketing strategy and growth outcomes for Imprint's largest co-branded credit card partnerships. Lead annual planning, full-funnel optimization (acquisition through retention), campaign execution across paid/owned channels, and serve as the strategic marketing lead for partner executives.
Function Health
United States
Leads product marketing strategy for launches, enterprise enablement, integrated product offerings, and member growth. Requires 5+ years of product marketing experience, strong launch and B2B/enterprise capabilities, and expertise in research-driven positioning.
Together AI
San Francisco, CA
Own ABM programs and integrated demand-generation campaigns targeting technical decision-makers at AI-native and digital-first companies. The role requires 6+ years of B2B marketing experience, deep ABM expertise, campaign-operations fluency, and strong performance measurement skills.
Creditgenie
San Francisco, CALeads brand, social, influencer, PR, employer branding, and integrated go-to-market campaigns for a consumer fintech platform. Requires 7+ years of social strategy experience, strong analytics, and the ability to build programs and influence cross-functional teams.
Doppel
San Francisco, CA
Senior product marketer owning messaging, technical positioning, competitive intelligence, launches, and field enablement for a human risk management cybersecurity solution. Requires 5+ years of product marketing experience in threat intelligence or adjacent B2B cybersecurity domains.