Staff Advanced Analyst, Guest Engagement

Responsibilities

• Own the analytics roadmap for Guest Engagement — define what to measure, what to test, and where the biggest opportunities lie across the full guest lifecycle.
• Design and analyze experiments at scale across abandon journeys, demand gen ML model rollouts, and placement-level A/B tests.
• Develop measurement frameworks (holdouts, proxy metrics, annualized impact models) to accurately attribute cumulative program impact.
• Surface proactive insights beyond reporting — user segmentation, funnel analysis, fatigue signals, channel optimization — and translate them into strategic recommendations for Director-level marketing leaders.
• Build scalable, self-serve reporting (dashboards, OKR tracking, experiment trackers).
• Collaborate cross-functionally with MarTech DS on ML model feedback loops and attribution, with SF&A on goal methodology, and with India-based analytics resources on operational reporting.

Requirements

• 9+ years in analytics or data science, with depth in marketing and/or growth analytics.
• Experience driving action through insights that shape team roadmaps and prioritization at the Director level.
• Strong experimentation skills: designing and interpreting A/B tests and measurement frameworks for multi-channel marketing programs.
• Excellent communication skills: distill complex findings into clear, compelling recommendations for senior stakeholders.

Nice-to-Haves

• Experience with ML model feedback loops and attribution.