Senior Brand Designer - Brand Foundations
Senior brand designer responsible for evolving Payward’s multi-brand foundations, including guidelines, visual systems, templates, and tooling. The role requires strong systems thinking, brand identity expertise, motion experience, strategic communication, and mastery of Figma and Adobe Creative Suite.
About the job
Responsibilities
- Own and evolve the core brand system, including brand guidelines, component libraries, templates, and asset libraries.
- Raise brand quality across product pods by creating resources and enabling teams to produce stronger brand work.
- Develop and maintain visual identity standards across Payward’s portfolio of brands.
- Define and document brand behavior across emerging surfaces, AI-generated outputs, motion, and new product categories.
- Collaborate with pod designers, marketers, and product partners to identify and resolve systemic brand issues.
- Translate complex concepts such as crypto rails, onchain finance, and institutional trading into clear, usable brand guidance.
- Lead constructive, generative design reviews.
- Monitor changes in design tools, including AI, and adapt the brand system accordingly.
Requirements
- Deep experience as a brand designer in an agency, in-house, or combined environment.
- Demonstrated experience building and evolving brand systems.
- Strong systems-thinking and ability to solve structural problems.
- Experience with motion or collaboration with motion designers.
- Expertise in brand identity and visual systems.
- Strategic ability to help define brand direction before execution.
- Strong communication skills with designers, product managers, marketers, and leadership.
- Portfolio demonstrating visual systems, brand judgment, coherent brand thinking, and impact on other teams’ work.
- Mastery of Figma and Adobe Creative Suite.
- Curiosity about crypto, technology, and financial ownership.
Nice-to-haves
- Fluency with AI-enabled design tooling and its impact on brand practice.
- Experience defining brand standards for digital products and multiple brands.
Compensation
- Compensation details were not provided.
Skills
Brand Strategy, Brand Guidelines, Brand Architecture, Visual Identity, Design Systems, Motion Design, Figma, Adobe Creative Suite, Ai Design Tools, Component Libraries, Asset Libraries, Onchain Finance
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