Principal Designer, Tidal
Sets product and brand design vision across Tidal’s ecosystem, leading complex initiatives, design systems, AI-enabled approaches, and strategic partnerships. The role requires 8+ years of product design experience, strong craft, systems thinking, and a passion for music and creative industries.
About the job
Responsibilities
- Define and drive long-term product vision and design strategy across Tidal's key product areas.
- Lead complex, ambiguous design initiatives end-to-end, from early exploration through shipped experiences.
- Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy.
- Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale.
- Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity.
- Mentor designers through feedback, critique, and knowledge sharing.
- Identify new business opportunities and act on them.
Requirements
- 8+ years of product design experience, with a portfolio demonstrating high craft and systems thinking.
- Graphic design skills, including building and extending a brand across 360 activations and social channels while maintaining cohesion across brand and product.
- Experience developing long-term product vision that informs roadmaps across a brand or multiple products.
- Experience shipping impactful, strategic work autonomously, from multi-year visions to iterative releases.
- Expertise defining design systems and standards that promote cohesive experiences at scale.
- Ability to influence and partner as a trusted peer to leadership.
- Fluency with AI and emerging technologies, including identifying where AI unlocks creative or business potential.
- Passion for music, artists, and the creative economy.
- Comfort working on a small, fast-moving team and wearing multiple hats.
Benefits
- Remote work.
- Medical insurance.
- Flexible time off.
- Retirement savings plans.
- Modern family planning benefits.
Skills
Product Design, Graphic Design, Design Systems, Brand Design, Artificial Intelligence, Machine Learning, Product Vision, Roadmapping, Systems Thinking, User Experience Design
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