Senior Product Manager, Growth Platform

What You'll Do

• Own the growth platform strategy across experimentation, instrumentation, the website (headless CMS), growth model dashboards, and lifecycle tooling
• Design the cross-functional operating model that connects demand generation, marketing, product, and sales into a coherent growth system with shared metrics and consistent process
• Build a strong culture of experimentation at Hiya: define how experiments are structured, how results are measured and shared, and improve experimentation rigor and quality across all teams
• Partner with product managers across Hiya's product lines to translate their growth needs into platform capabilities and shared tooling they can use independently
• Bring a strong perspective on SEO and generative engine optimization (GEO) so the platform produces surfaces that perform well in both traditional search and AI-driven discovery, and partner with product marketing on content strategy execution, including mult-locale support
• Establish operating rituals that keep the growth system healthy: experiment reviews, shared learnings, and regular alignment with marketing and demand generation
• Use AI tools to accelerate platform development, analysis, prototyping, and the operational work of standing up a new function

What You'll Need to Succeed

Required

• Demonstrated success in growth, including hands-on work building activation funnels, running experimentation programs, and connecting acquisition through conversion through expansion in self-serve acquisition motions
• Experience building growth platforms, tooling, or infrastructure that other teams operated on: experimentation frameworks, A/B testing and feature flag systems, analytics and event tracking platforms, CMS platforms, or cross-functional operating models
• A track record of improving experimentation rigor and quality across multiple teams, not just within a single team
• Expertise in SEO and emerging GEO practices, with informed opinions on how platform and CMS decisions affect organic discoverability
• Proficiency with AI tools as a core part of how you work, with hands-on experience using them to accelerate analysis, prototyping, and platform development
• Data fluency for defining leading metrics, building shared dashboards, and creating the feedback loops that make experimentation programs learn
• The ability to build trust with product managers who own their own growth goals, positioning yourself as an enabler of their work rather than a competitor for their scope
• A high-agency, builder-oriented approach: you create structure in ambiguous situations and take ownership for outcomes
• Strong communication skills and the ability to translate between growth, marketing, product, and engineering contexts fluently

Preferred

• Experience as a founding or early growth hire, building the function and the playbook rather than inheriting them
• Hands-on experience with headless CMS platforms, particularly Contentful or Payload, including content modeling and multi-locale support
• Experience with modern analytics and instrumentation stacks (Segment, Amplitude, Mixpanel, GA4) and tag management
• Familiarity with experimentation platforms (Optimizely, Statsig, or equivalent), including evaluation tradeoffs between build, buy, and open-source options