Sr. Digital Marketing Manager - Healthcare IT

Responsibilities

Paid Advertising & Demand Generation

• Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations
• Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices
• Scale paid media budgets strategically based on performance data and business growth
• Collaborate with the marketing team on ad creative briefs and campaign messaging

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Develop and execute an SEO strategy to improve organic visibility and search rankings
• Conduct keyword research targeting healthcare buyers and key clinical decision-makers
• Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance
• Apply SEM best practices consistently across all paid search campaigns

Email Marketing & Marketing Automation

• Build and execute email campaigns for events, lead nurture, client engagement, and product updates
• Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales
• Segment audiences and personalize messaging across buyer personas and funnel stages
• Collaborate with sales on lead quality, A/B testing strategies, and follow-up process optimization

Content Distribution, Conversion Optimization & Analytics

• Manage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reach
• Build and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonials
• Create and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elements
• Track marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendations

Requirements

• 7-10+ years of hands-on B2B digital marketing experience, from campaign strategy through execution and reporting
• Expert-level proficiency in Google Ads and LinkedIn Campaign Manager; you can walk us through campaigns you've built and the results you drove
• Deep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoring
• A track record of managing substantial annual paid media budgets with measurable, demonstrable ROI
• Solid hands-on skills across SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attribution
• Background in Healthcare IT, healthcare, or a similarly complex technical B2B environment required; experience in radiology software digital marketing and navigating long, multi-stakeholder sales cycles is highly preferred