Senior Associate, Performance Marketing

Key Responsibilities

• Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS.
• Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix.
• Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance.
• Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels.
• Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities.
• Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency.
• Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders.
• Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices.
• Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance.
• Document paid search learnings and testing outcomes to elevate our collective performance.

Requirements

• 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM.
• Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end, owning outcomes, driving tests, and delivering results with genuine accountability for the program.
• Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage.
• Experience in developing and scaling new search campaigns and keyword strategies.
• Excellent communication and project management skills.
• Ability to collaborate effectively with diverse teams.
• Data-driven mindset with strong analytical thinking and problem-solving skills specific to paid search metrics.
• Ability to identify relevant KPIs for different search campaigns and initiatives.
• Naturally curious and proactive about using data; spots trends, asks questions, and brings observations forward.

Nice-to-Haves

• Experience with Google Tag Manager and conversion tracking.
• Familiarity with other search platforms (Apple Search Ads).
• Experience with automated bidding strategies and machine learning optimization.
• Familiarity with the real estate tech, marketplace, or tech industry.

Compensation

US TTC range (base salary + bonus) + equity:

• Zone 1: $115,000 - $151,000 TTC ($103,000 - $135,000 base)
• Zone 2: $106,000 - $140,000 TTC ($96,000 - $125,000 base)
• Zone 3: $98,000 - $128,500 TTC ($88,000 - $115,000 base)

Benefits for full-time US employees include 100% covered medical/dental/vision for you and dependents, unlimited flexible time off + holidays, home office and wellness reimbursements, 401k, parental support, and more.