Salesforce Administrator

Configuration & Administration

• Own day-to-day configuration, support, maintenance, and improvement of the Salesforce instance for the Commercial team.
• Design, build, and maintain advanced workflows, automation, validation rules, approval processes, and page layouts using Salesforce Flow and other declarative tools.
• Support and evolve integrated workflows between Salesforce and other systems (e.g., HubSpot, SalesLoft, LeanData, Slack).
• Build and manage Slack integrations that enable real-time notifications, workflow automation, and improved collaboration across the Commercial organization.

Cross-functional Collaboration

• Collaborate with Product Development’s Salesforce team to ensure scalable, secure, and aligned platform governance.
• Partner with Sales, Enterprise Marketing (including HubSpot users), and Operations stakeholders to understand their business processes and translate them into scalable system solutions.
• Analyze existing sales workflows and identify opportunities to streamline processes, reduce manual work, and improve pipeline visibility.

Data Management & Reporting

• Ensure the accuracy and integrity of Commercial Salesforce data through monitoring, deduplication, and maintenance routines.
• Design and maintain advanced reporting and dashboards that provide clear insights into pipeline health, sales performance, and operational efficiency.
• Enable Commercial teams to access and utilize real-time data through dashboards, reporting frameworks, and best practices.

Enablement & Support

• Be the go-to resource for troubleshooting, support, and training for Commercial Salesforce users.
• Create documentation, training materials, and standard operating procedures for internal use.
• Help teams adopt best practices for Salesforce usage, automation, and data-driven decision making.

Strategic Systems Ownership

• Drive the roadmap for Commercial team Salesforce usage and future evolution of our GTM systems strategy with cross-functional input.
• Operate with a builder’s mindset—taking ownership of near-term updates while recognizing the need to design the system for long-term growth.
• Partner with Commercial leadership to evaluate sales processes and recommend system and workflow improvements that improve scalability and performance.

90 Day Plan

• Gain deep familiarity with Virta’s Salesforce instance and its current Commercial workflows.
• Establish strong working relationships with key Commercial and Product Development stakeholders.
• Assess current-state pain points and identify opportunities to improve usability, automation, and reporting.
• Implement at least one high-impact configuration or automation that reduces manual effort or improves data quality.
• Begin defining a lightweight systems roadmap aligned to Commercial team priorities.

Must-Haves

• 5–10 years of experience as a Salesforce Administrator with a focus on B2B go-to-market teams.
• Strong expertise with Salesforce Sales Cloud; additional experience with HubSpot or integrated martech tools.
• Proficiency with Salesforce configuration including Flows, Validation Rules, Page Layouts, Custom Objects, and Slack integration.
• Experience working at a fast-paced startup and/or growth company where rapid growth requires ongoing Salesforce evolution to support GTM strategy and workflows.
• Ability to work autonomously and own a roadmap, balancing near-term needs across multiple teams with longer-term priorities.
• Systems thinker who can help guide architectural design to support required downstream workflow and reporting processes.
• AI curious and enabler to disseminate learnings with the rest of the Commercial team.
• Skilled in translating business needs into scalable system solutions.
• Salesforce Administrator certification required; Advanced Admin or Platform App Builder certification a plus.