Director of Demand Generation
Owns marketing-sourced pipeline across multiple growth motions by designing, launching, and optimizing integrated B2B SaaS campaigns. The role requires 10+ years in demand generation or growth marketing, pipeline ownership, strong funnel analytics, and hands-on experience with Salesforce, Marketo, and ABM platforms.
About the job
Responsibilities
- Own the marketing-sourced pipeline target across Core, Healthcare, and Pulse for Meetings growth motions.
- Manage full-funnel performance from lead through closed-won and run weekly cross-functional performance readouts.
- Design and execute integrated campaigns spanning audience targeting, messaging, channels, content, calendars, and budgets.
- Coordinate PMM, Brand, Digital, Lifecycle, ABM, BDR, Sales, and RevOps partners through campaign launch and follow-up.
- Operate a sprint-based campaign engine: brief, build, launch, learn, scale, or sunset.
- Allocate budget based on pipeline-per-dollar and manage agency and contractor resources.
- Apply AI tooling to improve campaign velocity, personalization, and targeting.
- Build dashboards, analyze cohorts, and conduct post-mortems to drive campaign improvements.
Requirements
- 10+ years of experience in B2B SaaS demand generation or growth marketing.
- 3+ years owning a marketing-sourced pipeline target.
- Experience with integrated campaigns across paid media, email, events, account-based marketing, webinars, and content.
- Track record building demand engines at fast-paced, high-growth companies.
- Experience orchestrating cross-functional teams toward shared revenue goals.
- Fluency in conversion rates, velocity, CAC, and pipeline coverage models.
- Hands-on experience with Salesforce, Marketo, and ABM platforms such as Demandbase or 6sense.
- Experience managing agencies and contractors.
- Experience with agile or sprint-based marketing teams.
Nice-to-haves
- Security, fraud, AI, or contact center domain experience.
- Healthcare or financial services vertical marketing experience.
- Experience launching demand for a new product line or building a 0-to-1 pipeline motion.
Compensation
- US base pay range: $167,000-$200,000 USD.
- Eligible for additional compensation through an annual discretionary bonus.
Skills
B2B SaaS, Demand Generation, Growth Marketing, Paid Media, Email Marketing, Account-Based Marketing, Webinars, Content Marketing, Salesforce, Marketo, Demandbase, 6Sense, Cac Analysis, Pipeline Management, Artificial Intelligence
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