Senior Manager, Marketing Operations

Key Responsibilities

• Execute the marketing operations roadmap, translating business priorities into scalable systems and process improvements
• Own day-to-day management and optimization of the marketing tech stack, including Marketo, Salesforce, 6sense, Apollo, ZoomInfo, Qualified, and supporting tools
• Orchestrate data flow and integrations across the GTM stack (e.g., enrichment, routing, intent signals, and campaign activation tools)
• Build and maintain lead management infrastructure (scoring, routing, lifecycle stages, SLAs) with strong QA and governance standards
• Ensure accurate campaign tracking and performance measurement across channels (LinkedIn, web, conversational marketing, etc.)
• Partner with Demand Gen to operationalize campaign execution and improve consistency, speed, and data integrity
• Support intent-based and account-based workflows leveraging tools like 6sense and Qualified
• Maintain and improve data quality across systems, leveraging tools such as RingLead and enrichment providers
• Develop and maintain funnel reporting and performance insights (MQL → SQL → pipeline → revenue) in partnership with RevOps
• Identify and implement AI-driven solutions to improve efficiency, campaign execution, lead management, and reporting
• Evaluate and integrate emerging GTM and AI tools into the existing marketing operations stack where they create clear leverage
• Manage offshore resources and third-party consultants, driving prioritization, accountability, and delivery quality

Requirements

• 6–10 years of experience in Marketing Operations, Revenue Operations, or GTM systems roles
• Strong hands-on expertise with Marketo and Salesforce, plus experience across modern marketing tech stacks
• Familiarity with tools such as 6sense, Apollo, ZoomInfo, RingLead, Qualified, LinkedIn Campaign Manager, and Google Analytics
• Demonstrated ability or strong interest in leveraging AI to improve marketing operations workflows and systems
• Experience integrating and operationalizing multiple tools across the demand generation lifecycle
• Proven track record as a systems-oriented operator executing against defined roadmaps
• Experience managing offshore teams and/or external vendors or consultants
• High attention to detail with strong QA discipline and process rigor
• Strong analytical mindset with the ability to troubleshoot issues across systems and data flows
• Ability to prioritize and execute in a fast-paced, evolving environment

Nice to Have

• Experience with tools such as Momentum.io, Common Room (Circle), or other emerging GTM technologies
• Exposure to account-based marketing (ABM) and intent-driven campaign orchestration
• Experience implementing AI or automation initiatives within marketing, RevOps, or GTM systems
• Experience in fintech, identity, fraud, or other regulated industries