VP Product Marketing
Lead product marketing team to develop go-to-market strategies, messaging, and content for B2B SaaS GRC platform. Collaborate with product, sales, and marketing to drive adoption, launches, and customer growth; requires 10+ years experience preferably in GRC/security.
Responsibilities
- Team leadership: Build and manage a high-performing product marketing team providing guidance, coaching, and mentorship. Set clear goals that map to the organization's and marketing’s priorities and objectives and manage the team to accomplish them.
- Product strategy & planning: Collaborate with product management to shape product roadmaps, prioritize feature and launch planning.
- Messaging & positioning: Conduct market research to identify customer needs and develop value propositions and messaging frameworks that differentiate LogicGate's products. Own the development of product-specific marketing materials, including whitepapers, case studies, webinars, data sheets, product briefs, blogs, battle cards, etc.
- Product Development Lifecycle: Create and execute the go-to-market plans for new product and feature launches, including gated phases for testing, pricing, positioning, and enablement.
- Team enablement: Develop sales tools/training materials and empower our enablement teams to deliver product training to all relevant teams.
- Marketing campaigns: Collaborate with the marketing team to develop messaging, campaign strategies, and target audience helping them execute more impactful campaigns.
- Technology/integrations: Develop the messaging and content for integration partners.
Requirements
- 10+ years of experience in product marketing or product management in a B2B SaaS environment, preferably in the GRC, Cybersecurity, Compliance, RegTech or related industries.
- Excellent communication skills - both written and verbal.
- The ability to coordinate complex projects, such as product launches and go-to-market planning.
- Experience leading a team or have done a lot of “leadership by influence”.
- You’re a natural storyteller and understand the interplay of words and visuals to simplify and articulate complex concepts.
- A passion for working with sales teams, product teams, and other marketers.
Bonus: Understand the needs of our buyers, especially information security, risk management, and compliance professionals.
Compensation
Anticipated on-target earnings: $188,000 - $235,000 per year + equity + benefits.
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