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VP, Marketing

300k – 400kNew York, NYExecutive LeadershipHybrid10+ YOE
Summary

Leads 17-person marketing team owning demand gen, product marketing, corporate marketing, and brand design. Drives pipeline, builds global brand awareness, and contributes to leadership strategy. Requires 10+ years in marketing with demand gen expertise and analytical rigor.

About the role

You will

  • Help us become the default way companies pay people. For everything but payroll: research incentives, referral bonuses, employee rewards, customer rebates, contractor payments, etc. When a company needs to pay anyone, anywhere, we want Tremendous to be the obvious answer. You'll build the awareness and discoverability to get us there.
  • Lead the full marketing function. You'll oversee demand generation, product marketing, corporate marketing, and brand design. That means owning everything from pipeline and positioning to how we show up visually and narratively in the market.
  • Join the leadership team. You'll work closely with the CEO, COO, and VPs who steer the company. That means contributing to the direction of the business overall, not just running marketing.
  • Own pipeline generation. Marketing is responsible for generating opportunities across both sales-led and self-serve motions. You'll focus on proven segments while testing new channels and audiences.
  • Build the team. You'll inherit a high performing team and continue to develop it.
  • Bring analytical rigor. You'll set the standard for data-driven decision-making in Marketing.
  • Champion a test-driven approach. We expect Marketing to constantly experiment to find new growth opportunities.
  • Integrate AI into how we work. We’re AI-pilled and expect leaders to foster a culture of AI experimentation.

You have

  • 10+ years in marketing, with deep experience in demand generation or growth marketing. You've run a fast-paced, high-performing Growth or Demand Gen team.
  • Experience at a growth-stage startup (50M+ revenue, 150-500 employees). You've seen what good looks like at scale but aren't too far removed from doing the work yourself.
  • Rigorous analytical thinking. You go beyond standard marketing metrics to build models that drive resource allocation. You can interrogate assumptions, stress-test forecasts, and identify where the data is lying.
  • A founder mentality. You think like an owner and reason from first principles about the business, not just the marketing function. You bring a point of view on strategy and push back when you disagree.
  • Broad business acumen. You can intelligently reason about business strategy regardless of prior industry experience.
  • Excellent written communication. Tremendous has an async, documentation-first culture.
Skills
Demand GenerationGrowth MarketingProduct MarketingBrand DesignData AnalysisAI ToolsPipeline GenerationAnalytics ModelingExperimentationWritten Communication
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