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Talent Brand Partner

141k – 211kPalo Alto, CARecruitingHybrid4+ YOE
Summary

Builds Luma's employer brand from scratch through social content, videos, events, employee advocacy, and AI-assisted campaigns targeting AI researchers and engineers. Requires 4-6 years hands-on content creation experience and portfolio.

About the role

Responsibilities

  • Build and own "Life at Luma" across LinkedIn, TikTok, Instagram, X, Glassdoor, Built In, and careers site.
  • Create original content: behind-the-scenes videos, team spotlights, product launch stories, day-in-the-life series.
  • Own recruiting presence at events and conferences (NeurIPS, ICML, SIGGRAPH, meetups, hackathons, university partnerships).
  • Launch employee advocacy program: templates, prompts, coaching.
  • Build speaker and thought leadership program for talent attraction.
  • Design offer experience: custom packets, team video messages.
  • Partner with recruiting team for role launches: kits, copy, social campaigns.
  • Use AI tooling (Claude, Cursor, Lovable) to move fast.

First Few Months

First 30 Days: Immerse with teams, audit assets, map partners, deliver POV and initial bets. Days 30–60: Ship content, launch advocacy pilot, role launch kit, offer experience v1. Days 60–90: Scale content calendar, advocacy program, first full campaign, establish metrics.

Examples of Projects

  • Turn product launches into talent campaigns.
  • Own event presence end-to-end.
  • Produce video series on building multimodal AI.
  • Redesign offer experience.
  • Build role launch toolkit.
  • Define short-form video strategy.
  • Build thought leadership program.
  • Stand up lightweight careers microsite.

Requirements

  • 4-6 years creating employer brand content, social media content, or content marketing at startup/tech company. Portfolio required.
  • Hands-on creation: videos, social posts, campaigns, microsites.
  • Native fluency across social platforms (TikTok, LinkedIn, Instagram, X).
  • Comfort with AI tools in creative workflow (Claude, Lovable, CapCut).
  • Systems thinking: build scalable templates, calendars, processes.
  • Zero-to-one builder experience.
  • Thrive in fast-moving, ambiguous environment.

Nice to Have

  • Experience at AI company or AI/ML talent landscape.
  • Light coding or vibe-coding (HTML/CSS, Lovable, Cursor).
  • Employee advocacy or creator enablement programs.
  • Video production skills.

Compensation

Base pay range: $141,000 – $211,000 per year.

Skills
LinkedInTikTokInstagramX (Twitter)GlassdoorBuilt InClaudeCursorLovableCapCutHTML/CSSVideo ProductionContent MarketingEmployee AdvocacyThought Leadership
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